IKEA and The Shanghai Rainbow Chamber Uplifts China with a Song of Hope

As reported in the news, families in China are going through some tough times, including an ongoing battle against COVID19, with constant en masse lockdowns in key cities and regions.

To raise spirits in this tough time, IKEA has commissioned China’s popular choir The Shanghai Rainbow Chamber Singers to cheer the nation up, with a song and music video called “Dining Table”.

With limited space in city home, families in lockdown often need to repurpose their dining table for online meetings, e-learning classes and the daily tasks life brings. Being cooped up together in small spaces for months, have seen families in China battle with depression and stress that comes with lockdown.

IKEA’s new film with the song “Dining Table”, depicts a family taking matters into their own hands, to make home happen around their dining table. They transform their table from a ‘stage of chaos and frustration’ into a place of joy and positivity.

The film also features families and friends gathered around dining tables across China, to inspire everyone to stay positive through the tough times. Because it’s the people that are with you through good times and bad that make up your home and family.

The video finally transports the dining table into Ikea’s showroom, with a price tag marked ‘priceless’ to drive the inspirational message home.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene