Maybank MYStories Kita Jaga Kita (Hari Kebangsaan) 2020
To celebrate the spirit of Merdeka, Maybank looked back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the Maybank MYStories campaign.
The Maybank “Kita Jaga Kita” MYStories, showcases the unified efforts by Malaysians during the Covid-19 pandemic through a compilation of photos and videos taken during the MCO.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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