Listen to this articleRHB’s main idea behind its corporate film for Merdeka 2020 was simple. They listened to the pulse of the nation and knew they had a responsibility to address and highlight difficult yet pertinent issues facing Malaysians. By showcasing these issues, RHB’s film titled “Together We Progress” took viewers through a series of events showing individual Malaysians making the choice to do good and going out of their way to extend kindness to one another.
“It was storytelling at its finest. Topical. Hard-hitting. Real. Exciting. Rewarding. Entertaining,” said Chief Creative Officer of FCB Malaysia, Ong Shi Ping. “It’s always nice to pull something like this off and know that Malaysians took something out of our work.”
The film then culminates with an act of unity, showing Malaysians coming together for the greater good to help reopen the doors that were shut to mark a brand-new beginning.
“This result shows that our fellow Malaysians are always welcoming of bold, new narratives beyond just ‘Muhibbah’ and ‘unity’,” said Creative Director at FCB, Tjer Wang. It wasn’t easy tackling such a heavy topic that is still fresh on everyone’s lips and minds head-on while respecting the sensitivities of the present time, but the team did a brilliant job because the film obviously struck a right chord with the audience.”
RHB’s ‘Together We Progress’ is among the top 10 Merdeka TVCs chosen by experts. To watch the full list of winners, click here.
Watch the film here:
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
