The State of the Industry: Mobile Marketing - MARKETING Magazine Asia


The State of the Industry: Mobile Marketing

Mobile is disrupting the industries of 95% of marketers, and 67% are responding by adopting a mobile-first strategy with their marketing plans.

That’s according to new research from WARC and the Mobile Marketing Association which shows you why it’s more important than ever that marketers in APAC develop a transformative and innovative mobile marketing strategy.

Based on the opinions of over 500 marketers in the region, we’ve summarised the findings on how advertisers and agencies in APAC, India and Indonesia are using, and planning to use mobile in their marketing activities.

  • The main focus areas for mobile marketing
  • How marketing professionals are planning their mobile marketing budgets
  • Tactics being used to increase engagement on mobile

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