The State of the Industry: Mobile Marketing

Mobile is disrupting the industries of 95% of marketers, and 67% are responding by adopting a mobile-first strategy with their marketing plans.

That’s according to new research from WARC and the Mobile Marketing Association which shows you why it’s more important than ever that marketers in APAC develop a transformative and innovative mobile marketing strategy.

Based on the opinions of over 500 marketers in the region, we’ve summarised the findings on how advertisers and agencies in APAC, India and Indonesia are using, and planning to use mobile in their marketing activities.

  • The main focus areas for mobile marketing
  • How marketing professionals are planning their mobile marketing budgets
  • Tactics being used to increase engagement on mobile

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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