WARC releases guide for Marketing in the COVID-19 recession

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The events that have unfolded in the last few months has brought on a global economic recession like no other.

According to WARC, a recession like no other needs a playbook like no other, which is why the company is delivering the facts and insights to plan effectively for success.

The report covers:

  • 5 lessons from previous recessions
  • The COVID-19 recession: what we know so far
  • 10 actions to take today
  • Adapting adspend
  • Early lessons from China, including Nike’s four-stage model for recovery
  • Opportunities for future growth

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