The events that have unfolded in the last few months has brought on a global economic recession like no other.
According to WARC, a recession like no other needs a playbook like no other, which is why the company is delivering the facts and insights to plan effectively for success.
The report covers:
- 5 lessons from previous recessions
- The COVID-19 recession: what we know so far
- 10 actions to take today
- Adapting adspend
- Early lessons from China, including Nike’s four-stage model for recovery
- Opportunities for future growth
'Bumper ads''Hit Chaser’'Maxis SOS Network''Sundae Bloody Sundae'‘Bangkit’‘Buy a Lady a Drink’‘Fabulous Four’‘Fuel Your Performance’‘Go Places’‘Kongsi Home project‘rewrites history’‘Save Now’‘Venuepedia’‘Yesterday for Tomorrow’“Celebrate Your Child’s Multiple Intelligence”“Creative Genome Project“Cross River Gorilla”“Facebook at Work”“Humor is only for intelligent people!’“MARKETING IN A DOWNTURN”“Responsible content standards'“Role Reversal”“Semangat Bola“The Dangers of Anti-Creativity”“The Minute List”
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