2021 adspend growth to hit four-decade high: Warc forecast

adspend growth warc

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025.

Advertising spending for 2021 is on track to hit $771 billion, according to Warc, which also reports that this is the largest increase (23.8%) it has recorded in four decades of monitoring.

Spending is forecast to rise by a further 12.5% and 8.3% in 2022 and 2023, respectively, Looking further ahead, adspend is on course to reach $1 trillion in 2025.

However, three companies—Meta, Alphabet and Amazon—will absorb more than half of that.

A few other highlights from Warc’s Global Advertising Trends report, available to Warc members (a sample is available here):

  • In 2023 the ecommerce sector will double more than double 2020’s level of spending to reach a total of $137.2 billion.
  • Social media was the fastest-growing online sector in 2021, with spend rising 41.9% to $188.8 billion.
  • Alphabet is the world’s largest media owner and Google the largest individual platform: its advertising revenue will rise by 40.6% to $146.3 billion this year, taking 79.7% of all search spend and 19.0% of all advertising spend worldwide.
  • Google’s growth is set to ease to 14.8% in 2022, though 57% of practitioners surveyed by Warc are planning to increase spend on the platform next year.
  • Advertising spend on online audio rose by a third to $5.4 billion in 2021, with podcast spend up 50.9% and streaming up 28.4%.

Source: Campaign Asia-Pacific


appies asia pacific

APPIES Asia Pacific 2022 is happening in Malaysia!

Submissions Deadline: 15 November 2021

Announcement of Finalists: 29 December 2021

Judging & Presentations: 25 & 26 January 2022

Winners Announcement: 22 February 2022

https://appies.asia

Download the entry kit here.

Submit your entry here.

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.


 


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene