Introducing a New Type of Consultancy for Progressive Marketers Modern Media Solutions

Former SVP of Media and Sponsorships at Mastercard, Ben Jankowski has launched a specialist consultancy to help navigate the ever-changing marketing environment. Modern Media Solutions is a consultancy that helps solve media problems in the most practical way.  “Anyone who works in our industry knows the complexity we now face. Modern Media Solutions intends to bring unique experience leading industry relevant initiatives with agencies, brands (Global and U.S.), and our industry bodies.” said Mr. Jankowski.

Modern Media Solutions will focus on providing real world, tangible, practical, and sustainable marketing solutions. We will do this by working to identify opportunities and challenges, developing and executing solutions, and managing progress toward north star objectives. In short, Modern Media Solutions will be a collaborative partner and thought leader for marketers who are managing the marketing and media transformation needed to best serve today’s consumers.

“There are many incredible brands and marketers who are struggling to stay current on the increasingly complex media and marketing-tech landscape. At Modern Media Solutions, I will dedicate this chapter in my career to helping marketers drive more productivity from their media and marketing investments.” he added

Modern Media Solutions is off to an incredible start in collaboration with independent consultancy R3, and ready to explore how knowledge, expertise, and network can up-level media and marketing activity. “We’ve been incredibly fortunate to partner with Ben in his agency career as well as his 10+ years at Mastercard, and there are few in the industry that combine global insights, rich local know how, empathy and best practice” said Greg Paull, Principal of R3.  “Navigating media without a sherpa like him is not for the faint of heart” he added.

Find out more at www.modernmediasolutions.org

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW