Posted on by Vishnu Devarajan
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SOLARBOX and FRED & FARID LA Debut TV Campaign, Reviving the Sun King (Louis XIV) for Modern Photovoltaic Messaging.
29 Aug
SOLARBOX, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch their TV campaign, “Put the Sun to work”.
The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the “Put the sun to work” campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof.
These 4 TVC, conceived by FRED & FARID Los Angeles and cinematically brought to life by director Rémy Cayuela and Mozoo production, spotlights the sun’s everyday significance: from a teenager listening to music, a father’s routine task of vacuuming, a woman’s afternoon of lawn mowing, to a man’s morning shave. The narrative underscores a simple truth: The sun, erstwhile emblem of a mighty king, is today’s sustainable power source for the masses.
With energy conservation as a paramount global concern, and particularly pronounced in France, SOLARBOX is at the forefront of the solar wave.Their innovative solutions, coupled with an intent to democratize solar energy, position them distinctively in the renewable energy panorama.
FRED & FARID Los Angeles agency: “We always find it a genuine joy to build a brand, a branding, a territory, a language, a tone, a tagline… ‘Faites travailler le Soleil’ (‘Put the sun to work’) is a powerful, effective, versatile platform that’s built to last. One of the agency’s key capabilities is our expertise in building brand platforms for our clients.”
Credits:
Agency: FRED & FARID Los Angeles
Client: Solarbox
Title of the campaign: “Put the Sun to work” (Faites Travailler le Soleil )
Title of the ads : Razor – Mower – Speaker – Vaccum
Chief creative officers: Fred & Farid
Copywriter: Radouane Guissi
Art Director: Radouane Guissi
Agency Supervisor: Jules Chaffiotte
Agency Tv producer: Charles Renard
Director: Rémy Cayuela
DOP : Peter Riis
Production: MOZOO
Head of Production: Jules Minvielle, Benjamin Bergé
Producer: Christophe Dachy
Producers: Tania Demayo, Lucie Le Squeren
Service Production: All In Films – Julien Floutard
Casting Director: Amélie Lagrange
Stylist: Sonia Philouze
Art Director: Aurélia Garay
Makeup Artist: Morgane Maingueneau
Editor: Edward Line
Colorist: Andrew Francis
Music Composer: Philippe Bozec
Post-production: Sixtine
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
