“Content Is King” according to Kenny Ong

Speaking at the Malaysian Media Conference (MMC) 2022 last August, Kenny Ong, CEO of Astro Radio, Rocketfuel & Astro Media Solutions shared his topic “Maneuvering Through A Crowded Media Landscape”. 

Starting off by emphasising on asking the right questions to get the right answers, he went on to explain this applies to companies or brands that need to know the customers’ wants and needs to further cater to it.

Furthermore, a comprehensive and concise framework was shared by Kenny at the conference on the 4-wheels model where creatives, location, timing and message is sent through the media to get to the audience. The different customer types and what products/ services that can cater to them was also considered.

Kenny Ong, CEO of Astro Radio, Rocketfuel & Astro Media Solutions

The audience also learned a new saying where “content is king” is no longer applicable whereas “King = Platform + Content + IP + First-party Audience” is the current fad that companies/ brands should practice nowadays. 

The session ended with Astro’s recently launched Addressable Advertising. It is when Addressable Media (TV /Audio / Digital) combines Mass Media’s power of persuasion with targeting and accountability, providing relevant messages to intended audiences. Kenny simplified it as it is targeted advertising messages served directly to households. It was indeed a humorous and fun session for the attendees.

Later that day,  Nicholas Sagau, COO of REV Media Group moderated the topic “Recharging The Local Media Economy & Landscape”. He was joined by Ranganathan Somanathan, Co-Founder & Curator RSquared Global Ventures, Eldon D’cruz, Head Of Strategy Wavemaker and Andy Othman, Head of Division, Digital Ecosystem Development, MCMC.

Nicholas Sagau, COO of REV Media Group

Nicholas made it a point that the landscape that is meant here looks at how the industry is shifting from short form content evolution to Data ecosystem. 

He also emphasised on the importance of local media to companies/ brands of today. “Allowing a managed environment where clients can choose to appear next or with safe content for their brand is definitely something to be considered” he added.

Moderator: Nicholas Sagau, COO – REV Media Group
Panel Members: Ranganathan Somanathan Co-Founder & Curator RSquared Global Ventures, Eldon D’cruz Head Of Strategy Wavemaker and Andy Othman Head of Division, Digital Ecosystem Development, MCMC

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene