Listen to this articleBy THE HAMMER
This is the web definition: Addressable Advertising refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools.
This is my definition: You watch the same tv show as others, but each of you are delivered separate ads during the commercial break customised to your behaviour and needs.
But how you deploy the opportunities in Addressable Advertising goes beyond the media platform, this is the time to get really creative with data…..
Enjoy these videos and get cracking with fresh ideas.
Both versions done in one single take, shoot time at each location 3 mins.
Excludes time for wardrobe change, from head to toe.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
