Addressing the magic of Addressable Advertising

addressable advertising the hammer marketing asia kfc mcdonalds

By THE HAMMER

This is the web definition: Addressable Advertising refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools.

This is my definition: You watch the same tv show as others, but each of you are delivered separate ads during the commercial break customised to your behaviour and needs.

But how you deploy the opportunities in Addressable Advertising goes beyond the media platform, this is the time to get really creative with data…..

Enjoy these videos and get cracking with fresh ideas.

Both versions done in one single take, shoot time at each location 3 mins.

Excludes time for wardrobe change, from head to toe.


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene