Ace Media Network (AMN) is now on its way to becoming a leading influencer platform in South East Asia after being acquired by Mediaload in a bid to synergise and establish itself as a regional powerhouse for digital media technology offerings. The acquisition was a true testament to the success and reputation of AMN, in Malaysia and in the region.
Mediaload is a Singapore-based digital media company with strong presence in both Cambodia and Myanmar. Their operation attracted a series A funding from True Digital Group, a digital arm of Thailand’s True Corporation, a leading telco in Thailand in 2020.
“We are excited at the prospect of working with AMN. Acquiring AMN signifies our strategy on capitalising on their expertise while using a dynamic market like Malaysia to enhance our position in the region. In line with Mediaload’s presence in Thailand, Indonesia, Philippines, Vietnam, Myanmar, Cambodia and India, we see a huge growth opportunity in digital economy, and we believe AMN would contribute positively to our own expansion plans and income stream.” said Vichet In, Chief Executive Officer of Mediaload.
“With AMN’s impressive data-driven platform technologies and KOMACI, their influencer platform, which has the potential to be one of the biggest influencer platforms in the world, Mediaload has found the right fit. Southeast Asia’s digital economy is expected to reach USD 100 billion by 2025, according to the e-Conomy Southeast Asia 2019 report. It was highlighted that the region has the “most engaged mobile internet users in the world” with 360 million Internet users and 90% of them connecting to the internet primarily through their mobile phones. Therefore, it would be opportune for AMN to create and secure new revenue streams in Malaysia and through the integrated platform provided by Mediaload; in the rest of the ASEAN nations,” added Vichet.
AMN’s Chief Executive Officer, Ben Wong expressed his enthusiasm with the new acquisition. “We are thrilled to have Mediaload as our parent company and look forward to the journey ahead. Their track record, innovation and interest in developing and nurturing digital media technology will be a bigger impetus for us to create more dynamic and fluid solutions to our clients here in Malaysia and hopefully to the rest of the region.”
“KOMACI Network with more than nine thousand influencers, has the ability to help our existing clients like Tourism Malaysia to speak to the domestic audience. Now, they will be able to reach the region through our synergistic partnership with their vast network and resources; AMN will be able to replicate our Malaysian success in neighbouring nations, as our offerings can be tailor-made to needs that are unique to each country,” added Ben.
Ben continued, “Along with KOMACI, we are focusing on developing SAAS offerings to partners and clients who are interested in leveraging influencer marketing campaign management, analytics, and social commerce. With our collective assets, resources, and technology, we are able to analyse numbers, thereafter, diagnose what is needed for the brand and then provide strategies and solutions, ranging from data driven content and articles to influencer-led campaigns.”
“Our digital content, assets, and commerce platforms form AMN’s nucleus, and as consumer behaviour changes due to the pandemic, more companies are being pushed to invest and to digitalise their business. Therefore, we are uniquely positioned to provide a seamless connection on digital media platforms for all types of commerce transactions. We will be focusing on helping such businesses and brands on their consumer journey, to realise their potential through AMN’s result-oriented marketing experience,” concluded Ben.
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