Stanley Clement on “The Art of Being Stupid”

Stanley Clement, CEO of Mediabrands Content Studio was one of the speakers at the recent Malaysian Media Conference (MMC) 2022. His topic was “The Art Of Being Stupid”. 

Starting his presentation by posing some questions to the audience like “Have you ever sat in a presentation and didn’t fully understand what was being presented? But decided to stay quiet anyway.” This question was followed by three other questions to get the crowd wondering. 

Stupid does not necessarily have a bad connotation to it instead “stupid see things for what they could be” he added. Once, the attendees were already hooked up on this idea Stanley shared a step-by-step guide on how to be stupid. It was indeed an extraordinary and entertaining presentation that got the audience pondering.

Shashankh Bhatt, Digital Growth & Strategy Consultant of Netcore Solutions took on the stage with his topic “Creating High Impact Personalised CX Strategies For Customer Engagement And Retention” .

He was the moderator and joining him was Zalman Zainal, CMO of Hong Leong Bank, Chen Chow, Co-Founder of Fave, Bernard Chong, Marketing Director of Foodpanda, Marisha Lakhiani, VP Marketing of Mindvalley and Chayenne Tan, Director, Performance Marketing of CIMB.

It was an educational session as he panelists were going back and forth discussing the topic. With Marisha stating that “data can either be good or bad, but it requires effort from the brand/ company’s end to connect with customers”.

Bernard added that “nps are essential for brand/ companies to tackle their issues and kpis are used as a benchmark”.

Chayenne voiced her views by saying that “in my field, which is the banking field, new banking customers are more costly than existing ones”. Chen said it is essential to find out from new users how the app is going so that they can get more consumers onboard.

Zalman stated that “there is a thin line between personalizing and stalking and AI uses it in a way that is controlled and meaningful to customers”. 

This session ended with Shashankh concluding that “sending the right information to the right person without stalking is indeed important”.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW