The Art of Data Storytelling by Dheeraj Raina

The Art of Data Storytelling by Dheeraj Raina is a 1 day workshop that will be conducted on the 28th of February 2023 at Eastin Hotel Petaling Jaya.

Dheeraj is no stranger to the industry. He’s a passionate marketing leader with an experience to run businesses in both established transformational and start- up environments. He loves creating compelling brand stories, efficient marketing frameworks and solutions to solve the business & consumer challenges.

In a career spanning 16+ years, Dheeraj started his career with L.G Electronics in India, having worked with a content start-up STPL, at Ada as the Managing Director for Malaysia and Cambodia and with Mindshare in India as Senior Director Strategy and subsequently with Mindshare Malaysia as General Manager, Head of Strategy and the Managing Director

In his last role as the Managing Director of Mindshare Malaysia, Dheeraj was driving the turnaround and transformation of the largest agency in Malaysia and also part of the EXCO of GroupM.

Currently as the CEO of Dentsu Media in Malaysia, Dheeraj is leading the media line of business for Dentsu International in Malaysia across agency brands and scaled services of iProspect, Carat, Dentsu X

Dheeraj has invented Proprietary frameworks for Retail, Telecom and Travel industry in marketing planning and has been also part of the mentor programme for Fintech/SME/Start-ups of Malaysia nurturing their growth and evolution in the country.

Dheeraj has been recently featured in the Campaign Asia’s 40under40, a coveted list of 40 outstanding marketing practitioners in Asia-Pacific.

The Art of Data Storytelling

We are living in a world of connected consumers and brands. This world is promising but is also complex to navigate.
There are so many choices for marketers to reach consumers yet each one of them comes with its own trade-offs. This course will provide a step by step training on how to build a compelling and effective strategy in a marketing world, that allows us to thrive in chaos

Who Should Attend?

This programme is designed for advertising and marketing professionals to become better media, marketing and communication strategists and learn the art of data storytelling. Recommended for people seeking to learn the fundamentals of data science in advertising and marketing: Brand Marketing & Communication Executives, Brand managers, Marketing managers, Planning & Research Executives, Account/Client Management Executives in advertising agencies, Planners in digital and media agencies

Download the Workshop PDF

Learning Outcome

Upon completion of the course, the participants would be able to:

  1. Understand the fundamentals of strategic planning
  2. Know the importance of setting up the right ambition and objectives for the brand
  3. Understand the process of generating insights and generating ideas from insights
  4. Understand the process of segmentation, targeting and setting the right strategic direction for the brand
  5. Understand the process of media planning and setting strategic media priorities

For more details or to reserve your seats, please contact Ruby


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