Interpublic has appointed Amit Sutha as EVP, Executive Director Global Business for its new creative practice, Mediabrands Content Studio (MBCS). Prior to this announcement, Amit was the CEO of the media agency, UM Malaysia and the creative agency he founded, Ensemble Malaysia.
MBCS which was launched in November of last year by the Global Chief Content Officer of Mediabrands, Brendan Gaul, is designed to network and grow the content capabilities within Mediabrands’ agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion around the world.
“I’m honored to be joining Brendan and the MBCS Global team and its vision of integrating new and innovative content models more tightly into client solutions will only make Mediabrands’ work for clients stronger,” Amit said. “I’ve seen time and time again, data-driven content actually makes our media product better and I look forward to building on MBCS’s early success and in forging new relationships with our partners globally.”
In his new role, Amit will remain APAC-based and oversee the development and deployment of specialized content capabilities and teams across Mediabrands’ top markets, reporting directly to Brendan.
“(Amit) doesn’t look at media and creative separately; he builds both from data, bringing a unique understanding of the client’s high value audiences,” Brendan said. “He is a champion of great creative that moves a client’s business and makes one rethink the way of looking at integrated solutions.”