British Studio Double Eleven Expands Malaysian Operations With Sprawling New Studio - MARKETING Magazine Asia


British Studio Double Eleven Expands Malaysian Operations With Sprawling New Studio

double eleven

It seemed like only yesterday when British games studio Double Eleven opened their doors in Kuala Lumpur. Now, almost two years later, the company is expanding even further in Malaysia.

The award-winning game developer and publisher is investing £1 million (US$ 1,359,755) in a new 12,500 sq ft office in KL and is seeking to expand its regional staff to more than 100. Launched in 2009, Double Eleven has worked on a number of bestselling titles, including Rust: Console Edition, Minecraft Dungeons, LEGO Harry Potter, Goat Simulator, Prison Architect and Crackdown 3.

Double Eleven founder Lee Hutchinson said the company chose to open its second base in Malaysia for its access to high-calibre talent and a great ecosystem between the Malaysian government, universities, and businesses.

“Given its ambition, talent and wider business environment, Malaysia was the clear choice for us to expand in Asia and we’re committed to building a world class studio there,” said Hutchinson.

“Working with our staff, we chose KL as our future home, where we’re building a truly unique, people-first workplace with cutting edge infrastructure. Our investment in the design and development of our new premises underscore our desire to always be a great place to work and our values: humanity, ambition and integrity.”

Currently with 25 staff members, the Malaysian base quickly outgrew the initial 1,000 sq ft co-working space. Double Eleven has now secured a 12,500 sq ft space in Mid Valley MegaMall Towers, to be filled with over 110 employees over the next two to three years.

The Kuala Lumpur team is working together with Double Eleven’s main teams to gain experience and will eventually take on their own projects in the future. Currently, the Malaysian studio’s core activities are focused on providing game development services such as quality assurance, coding, art, and design support.

Double Eleven’s expansion in Malaysia is greatly lauded and supported by Malaysia Digital Economy Corporation (MDEC), who has helped Double Eleven establish its presence in the country since 2017.

MDEC has also connected Double Eleven to various Malaysian colleges and universities involved in games development, including The One Academy, UOW Malaysia KDU, and Asia Pacific University (APU).

Additionally, MDEC also facilitated collaboration, partnerships, and outsourcing opportunities between Double Eleven and local game development studios such as Passion Republic, Lemon Sky Studios, Streamline Studios, and other indie developers.


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