Zalora expands its influencer marketing approach with new Community Influencer Program powered by Impact - MARKETING Magazine Asia


Zalora expands its influencer marketing approach with new Community Influencer Program powered by Impact

zalora
Influencers earn while they endorse, with an attractive commission on sales

ZALORA, Asia’s online fashion and lifestyle destination has partnered with Impact, the leading partnership management platform, to optimize its influencer marketing approach and adopt a commission-based model that invites more crowd participation.

The ZALORA Community Influencer Program encourages influencers and ZALORA customers to endorse and earn via their social media platforms, rewarding them commission on sales.

Launched on September 8th, influencers and customers will be able to register for the ZALORA Community Influencer Program via ZALORA’s website.

The ZALORA Community Influencer Program will reward influencers with commission when shoppers click on their unique referral link, which is all tracked and managed within the Impact platform.

Recommendations that successfully make sales earn the influencer up to 15% commission in cash back or up to 10% in cash. With over 3000+ brands to feature, community influencers have plenty of opportunities to endorse their personal favourites while earning.

“We are always excited to see the many creative ways that ZALORA’s fans and friends engage with our brands and assortment on social media”, said Jo Bjordal, Chief Marketing Officer of ZALORA. “By introducing the ZALORA Community Influencer Program powered by Impact, we are reshaping the way customers interact and shop with us, while rewarding our loyal fans and followers. It’s a great opportunity to also earn money through their social media accounts!”

ZALORA Influencer Community Program powered by Impact

Impact’s partnership management technology will make it easy for Zalora to scale the Influencer Community Program as it automates the full life cycle of any partnership. This means recruiting and onboarding new influencers, contracting, payments, tracking, optimizing, fraud protection and measuring can all be easily managed from one user-friendly interface, freeing up the Zalora team to nurture and deepen their engagement with their growing influencer community.

Antoine Gross, Impact’s General Manager for Southeast Asia added, “Zalora joins a growing number of forward thinking brands who are realising the powerful role partnerships can play in driving new customer acquisitions and creating brand equity. As consumers become increasingly wary and distrustful of traditional forms of advertising, initiatives like the Zalora Influencer Community Program establish a more authentic connection in the form of trusted information, reviews and recommendations that resonate with consumers.”

The ZALORA Community Influencer Program is open to all ZALORA customers across markets. Users simply need to register with a valid ZALORA account and begin sharing referral links via their personal social media platforms to begin earning as they endorse.

Join the ZALORA Community Influencer Program by signing up on https://www.zalora.com.my/influencer/


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