BBDO and electriclimefilms collaborate with Audi to launch the new e-tron GT in Singapore

The Audi e-tron GT is the talk of the town, not only because it is Audi’s first fully electric sports car but also because it is the representation of Audi’s future vision for premium electric mobility

The launch premiere is the biggest production for Audi Singapore in 2021. The presentation comes as Singapore is making big commitments towards sustainability as detailed in its Green Plan 2030. Singapore is working towards a net-zero carbon future with plans to expand electric vehicles and develop the necessary infrastructure. It was recently announced that chargers for electric vehicles will be installed at more than 200 public car parks in Singapore.

Filmed on the streets of Singapore by local director Juffrie Friday, displaying some of the great feats of architecture around the country, the team were given a rare opportunity to unleash the performance of the car as well as its beauty and futuristic design. The film demonstrates Audi’s vision for the future and marks a new era of electric mobility.

The result is a combination of a 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.

The Audi e-tron GT is the brand’s flagship electric model. It embodies the progressive attitude and demonstrates a new level of performance and driving experience that endears fans of the brand.

electriclimefilms looked to create a film with BBDO that highlighted the car’s modern, luxurious and open style, coupled with displaying its purist design.

“The Audi e-tron GT is our brand shaper. For us, it’s important that we go beyond presenting the product to Singapore. This car is a crucial building block of our ambitions for the future, where we will play a leading role in shaping the transformation as we head into a new age of mobility. We want every aspect of the online premiere to be a reflection of our brand, both as a leading global premium car brand and as a proud and active stakeholder in Singapore. We believe that the concept and execution of this project set even higher expectations from consumers as they look forward to even more exciting developments from the Audi brand,” said Rudi Venter, Head of Marketing at Audi Singapore.   

“We were ecstatic when we won the Audi business earlier this year,” said Guan Hin Tay, Chief Creative Officer at BBDO Singapore. “To help launch Audi’s first fully electric sports car: The Audi e-tron GT is something BBDO is extremely privileged and excited about as it allows us to showcase how we were able to find a balance between using global content and creating local content that will appeal to our potential customers. All the footage was shot and edited to evoke excitement and local storytellers were selected to complement the unique features of the electric vehicle.”

“It was beyond a privilege being provided the opportunity to work hand in hand with the team at Audi Singapore and BBDO Singapore,” electriclimefilms’ Senior Producer, Dora Claire David, added.  “From the get-go, the message was clear – it had to visually evoke Audi’s future vision for electric mobility. Every shot was thought out carefully, and all teams were hands on through the creative process.”

To read more about electriclimefilms, click here.


Client | Audi

Creative Agency | BBDO Singapore

Chief Creative Officer: Tay Guan Hin

Art Director: Derek Chia

Copywriters: Sharon Chan, Kevin Ho

Head of Operations: Anne Lee

Producer: Anita Toh

General Manager: Monica Hynds

Account Manager: Regina Pang

Senior Account Director: Roisin Kearney

Account Director: Kenny Lim

Regional Communications Manager: Samantha Weir

Digital Planner: Weiwen Chai

Production Company | electriclimefilms

Director/DoP: Juffrie Friday

Executive Producer: Michael Ahmadzadeh

Head of Production: Rory Cavanagh

Senior Producer: Dora Claire David

Assistant Producers: Feliscia Xu, Harrison Bo Born

Production Assistants: Jon Ho, Glen Foong

1st AC: Aaron Ang

2nd AC: Dominic Cheok

DIT: Eryka Fontanilla, Pabz Alexander

Gaffer: Eric Ng

Best Boy: Fuad Huat

Key Grip: Elton, Jeremy De Souza

Grips: Ghufran Jasni, Ong Jun Kai

Junior Grip: Tanish Kadam

HMU: June Goh

Wardrobe: Aisa

Ronin Tech: Shawn Fonseka

B Unit Dop: Amsyar Abu Bakar

B Unit Lights and Sound: Zayn Othniel

Tracking Vehicle Driver: William Moke

Colourist: Eugene Seah

Editor: Eryka Fontanilla, Daniel Marjan, Harrison Bo Born

BTS: Daniel Marjan, Harrison Bo Born

Production Van: Mr Chong

Shot in Singapore.

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