Applications Now Open for The Marketing Academy APAC 2024 Fellowship Program

The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.

Now in its 11th year in Europe, and 4th year in the US, the Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and boasts over 200 CMO Alumni from companies such as;Amazon, IBM, Emirates Group, HSBC, Starbucks, Cisco, Adidas, GE, Diageo and Unilever.

The highly exclusive board level program is run in partnership with McKinsey & Company, sponsored by Salesforce, and delivered by renowned non-profit organization: The Marketing Academy.

APAC Fellows will benefit from a comprehensive knowledge curriculum delivered by McKinsey & Company and subject matter experts. The program includes masterclasses covering the full CEO and board stewardship spectrum, immersive CMO to CEO leadership journey led by global CMO leadership expert Thomas Barta, executive coaching with individual one-to-one sessions led by Wisdom8 & Oscar Trimboli, mentoring sessions with high profile business leaders and peer-to-peer learning with an exclusive peer group.

Sherilyn Shackell Founder & Global CEO of The Marketing Academy

Sherilyn Shackell Founder & Global CEO of The Marketing Academy said: ‘We’re on the lookout for Chief Marketing Officers (CMOs) throughout the Asia-Pacific (APAC) region to join a specialized development program. Our goal is to position CMOs as viable candidates to succeed CEOs, emphasizing the importance of marketing expertise in boardroom discussions. We anticipate significant interest from CMOs in countries such as Australia, Singapore, Malaysia, India, China, Japan, and beyond, and eagerly await applications from talented individuals across the region.”

The APAC Fellowship Program will require around 12-day commitment from appointed ‘Fellows’ between July 2024 & March 2025, including participation in three Residential events in Sydney and two other AsiaPacific locations to be selected from Japan, India or the greater China Region.

The Marketing Academy will award places to a maximum of 20 CMOs and high achieving marketing leaders following a rigorous selection process. Attendance for those selected is free of charge.

Vincent Cremers, Senior Partner, McKinsey & Company said: “We’re excited to continue our knowledge partnership with the Marketing Academy and build on the promising launch of the APAC CMO Fellowship Program last year. By bringing together best-in-class business and leadership insights from McKinsey, mentorship from industry veterans and continuous career coaching, this program provides a distinctive recipe for today’s marketers to be tomorrow’s CEOs.”

2023 Fellow Leandro Perez, SVP & CMO, Asia Pacific, Salesforce said: “I can’t think of a program that better prepares the CMO’s of today to be the CEO’s of tomorrow. It not only delivers world-class insights from both global and local experts but, and perhaps most importantly, it fosters an incredible community of regional CMO’s, with connections that last well beyond the program”

Applications are open at

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