It was reported recently that CIMB is on the hunt for a new media agency to handle media buying and planning duties.
Marketing Magazine reached out to Mohamed Adam Wee Abdullah, Group Chief Marketing Officer at CIMB for his thoughts on the matter.
“That is true…we have issued an RFP…but there is really nothing to comment,” he explained.
We also tried to reach out to Darren Yuen of BPN, but he declined to comment as well.
According to industry press, CIMB is on the lookout for a digital focused media agency to handle media buying and planning duties for the next two to three years, and an agency will be appointed later in the year.