It was reported recently that CIMB is on the hunt for a new media agency to handle media buying and planning duties.
Marketing Magazine reached out to Mohamed Adam Wee Abdullah, Group Chief Marketing Officer at CIMB for his thoughts on the matter.
“That is true…we have issued an RFP…but there is really nothing to comment,” he explained.
We also tried to reach out to Darren Yuen of BPN, but he declined to comment as well.
According to industry press, CIMB is on the lookout for a digital focused media agency to handle media buying and planning duties for the next two to three years, and an agency will be appointed later in the year.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
