Jane Lattimore – Regional Service Line Leader (APAC), Market Strategy & Understanding of Ipsos took on the stage at the recent Malaysian Media Conference (MMC) 2022 with an enticing title “The Omnichannel Latest Trends In Asia”.
Jane started off her presentation on how Covid took a toll on e-commerce yet surprisingly the adoption of e-commerce was rather high during this period. The statistics between different age groups and gender was shown to highlight that e-commerce has taken over physical store businesses.
This relatable topic considered the reasons why social commerce has been expanding which are Impulse ‘one-click’ purchases, Discovery & the power of peers and the last mile.
She stated that “commerce is evolving rapidly is an understatement as there are several areas to consider such as multichannel, omnichannel and convergent commerce”.
Next up was Christopher Ng, Group CEO of Trinity42 (FKA Panpages Trinity) with his educational topic “Next-Level Digital Marketing In The Endemic Phase: What To Expect?”.
Christopher started off by introducing his company and the services offered. He then focused on the importance of localisation by stating that “quality is generally transparent when present, but easily recognized in its absence”.
He simplified localisation by stating the fact that it is an investment, owned in a localised language and it is not as simple as it seems.
In his presentation , he shared the suite of tools that are needed by companies and brands in digital marketing to the attendees.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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