Jane Lattimore – Regional Service Line Leader (APAC), Market Strategy & Understanding of Ipsos took on the stage at the recent Malaysian Media Conference (MMC) 2022 with an enticing title “The Omnichannel Latest Trends In Asia”.
Jane started off her presentation on how Covid took a toll on e-commerce yet surprisingly the adoption of e-commerce was rather high during this period. The statistics between different age groups and gender was shown to highlight that e-commerce has taken over physical store businesses.
This relatable topic considered the reasons why social commerce has been expanding which are Impulse ‘one-click’ purchases, Discovery & the power of peers and the last mile.
She stated that “commerce is evolving rapidly is an understatement as there are several areas to consider such as multichannel, omnichannel and convergent commerce”.
Next up was Christopher Ng, Group CEO of Trinity42 (FKA Panpages Trinity) with his educational topic “Next-Level Digital Marketing In The Endemic Phase: What To Expect?”.
Christopher started off by introducing his company and the services offered. He then focused on the importance of localisation by stating that “quality is generally transparent when present, but easily recognized in its absence”.
He simplified localisation by stating the fact that it is an investment, owned in a localised language and it is not as simple as it seems.
In his presentation , he shared the suite of tools that are needed by companies and brands in digital marketing to the attendees.
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