Generative AI-driven Consultancy launches with HQ in KL

Seasoned industry professional Sonny Dey, formerly a Partner at Ampersand Advisory and Chief Data Strategist at Accenture Song (Entropia) and Chan Leong Teng, CEO of SKRIBBLE Me, unveiled Sdn Bhd., a Gen AI driven consulting powerhouse marks its international presence in Malaysia, India, Bangladesh, and beyond to UAE, spotlighting Customer Value Management (CVM), Artificial Intelligence/Machine Learning (AI/ML), ESG, and Sustainability.

Sonny Dey, Co-Founder & CEO revealed in his media statement, “ is dedicated to shaping the future of businesses through innovative GenAI solutions with our strategic partnership with MathCo, solidifying our commitment to providing data-driven intelligence.”

The launch of is timely and aligned with the Malaysian government’s national digitalization agenda as the Malaysian government is actively working towards establishing Malaysia as a leading hub for artificial intelligence (AI) infrastructure and technology in the region. This ambitious goal is slated to come to fruition through the Kuala Lumpur 20 (KL20) blueprint, scheduled for introduction in February 2024.

Sayandeb Banerjee, Cofounder and CEO of MathCo, highlighted, “Through this partnership with, MathCo marks an entry into the Southeast Asian market. We are excited to introduce our set of offerings that are committed to making enterprises self-sufficient in their AI and analytics endeavors.” MathCo builds custom AI and Advanced Analytics solutions focused on enterprise problem solving through its innovative hybrid model. With a commitment to transparency and ownership, MathCo transfers ownership of intellectual property to its clients, allowing them to scale their proprietary applications efficiently without ever compromising on data security.

Chang Leong Teng, Partner Digital and Sustainability of, stated “Customer Value Management with GenAI will go deeper than the present legacy Media Mix, Attribution and Social Media platforms and other Performance related suites, as it will interpret the data and recommend effective solutions. platform uses Large Language Models (LLM) and Synthetic data to get better scores on effective spending, budget sizing and prediction while creating scenario planning narratives.

“As part of our comprehensive ESG & Sustainability portfolio, encompasses solutions ranging from Product Environmental Footprint (PEF) to ESG monitoring & reporting for both enterprises and SMEs. This includes Carbon Profiling, Credit & Trading, Biomass to Clean Energy & Hydrogen.

Our specific emphasis is on delivering added value to SME sectors to advance ESG & Sustainability platforms,” he emphasized.

Sonny Dey revealed that is actively in talks with business leaders in Malaysia to propel environmental solutions forward. Additionally, he stated that is establishing a Center of Excellence in Malaysia and India, powered by GenAI where cognitive engineers are diligently working toward a prototype rollout scheduled for early 2024.

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