Posted on by Vishnu Devarajan
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Meet the juries: Commerce Lotus, Media Lotus & PR Lotus
08 Feb
This year, ADFEST Lotus Awards will return to Pattaya, Thailand to conduct its first live judging in four years, which takes place just before ADFEST 2023 held during Thursday 23 – Saturday 25 March.
The ADFEST 2023 juries will be responsible for reviewing and rewarding exceptional work produced across Asia Pacific and the Middle East in the last year.
This year’s juries feature a cross-section of most innovative and brightest minds from the region. Each jury panel will judge some of the most ground-breaking work and the juries were chosen with the aim to ensure diversity across markets, backgrounds, and gender.
Commerce Lotus, Media Lotus & PR Lotus judging will be led by Jury President, Valerie Madon, Director of Creative Shop for Southeast Asia & emerging markets, Meta, Singapore. Prior to joining Meta in November 2022, Valerie was Chief Creative Officer at VMLY&R Asia, where she helped her team in India win the rare White Pencil and 2 Wood Pencils at D&AD 2022.
She followed those accolades with a Grand Prix at Cannes Lions 2022, a Silver Innovation Lion and a Bronze Glass Lions. Her new job at Meta is a return to Facebook.
She was Head of Creative Shop, Facebook Southeast Asia, earlier in her career and has judged at Cannes Lions, One Show, New York Festival and Spikes Asia, and been Jury President for D&AD.
She has made her mark with awards at Cannes Lions, D&AD, One Show, London International, Effies, Golden Drum, Spikes Asia, ADFEST and the Webby’s.
The Commerce Lotus, Media Lotus & PR Lotus jury is:
Jury President: Valerie Madon, Director of Creative Shop for Southeast Asia & emerging markets, Meta, Singapore
Bill Yom, Founder & Chief Creative Officer, Jung von Matt HANGANG, Seoul
Heidi Zhang, Chief Strategy Officer, Publicis Communications China, Shanghai
Juror, Katrina Alvarez-Jarratt, commented, “It’s always a real pleasure to have a front row seat to the best work in the region, so I’m very excited to be judging ADFEST this year.
I’m interested to see how people have earned attention in a year when it feels like it’s never been more divided. I’ll be looking for big simple creative thinking that ignites discussion and lives in new media formats to drive an unfair share of eyeballs.”
“I’m really looking forward to judging works that really connected with their target audience. In today’s world of disruptive technologies like NFTs, AI, fast moving fads and click baits, what will really stand out to me are works that overflowed with humanity, were unapologetically authentic and mind-blowingly effective,” added juror, Taryn Mook.
For more information about ADFEST 2023, visit www.ADFEST.com
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
