From June 17th to 21st, all eyes were on the Cannes Lions International Festival of Creativity to celebrate the year’s finest work from the advertising and communications industry.
With a total of 26,753 submissions — including a Bronze award-winning submission from Malaysia — these were the winners whose innovation and insight helped them come out on top.
Design
Cemento Sol
Campaign: Sightwalks
Agency: Circus Grey, Lima
Print & Publishing
Coca-Cola
Campaign: Recycle Me
Agency: Ogilvy, New York
Digital Craft
Spotify
Campaign: Spreadbeats
Agency: FCB, New York
Entertainment
WhatsApp
Campaign: We Are Ayenda
Agency: Creative X, Palo Alto & Modern Arts, Los Angeles
Outdoor Winner
Magnum Ice Cream
Campaign: Find Your Summer
Agency: Lola MullenLowe, Madrid
Outdoor
Pedigree
Campaign: Adoptable
Agency: Colenso BBDO, Auckland
Entertainment Lions for Gaming and Direct
Xbox
Campaign: The Everyday Tactician
Agency: McCann, London
Entertainment Lions for Music
Diageo
Campaign: Errata at 88
Agency: AlmapBBDO, Sao Paulo
Entertainment Lions for Sport
Orange
Campaign: Women’s Football
Agency: Marcel, Paris
Pharma
Siemens Healthineers
Campaign: Magnetic Stories
Agency: Area 23
Audio & Radio and PR
Specsavers
Campaign: The Misheard Version
Agency: Golin, London
Social & Influencer
Cerave
Campaign: Michael Cerave
Agency: Ogilvy PR, New York
Media
Mercado Libre
Campaign: Handshake Hunt
Agency: Gut, Sao Paulo
Brand Experience & Activation
Pop-Tarts
Campaign: The First Edible Mascot
Agency: Weber Shandwick, New York
Creative Business Transformation
Philips
Campaign: Refurb
Agency: Lepub, Amsterdam
Creative Commerce
Renault
Campaign: Cars to Work
Agency: Publicis Conseil, Paris
Creative Effectiveness
Heinz Ketchup
Campaign: It Has to be Heinz
Agency: Rethink, Toronto
Creative Strategy
KPN
Campaign: A Piece of Me
Agency: Dentsu Creative, Amsterdam
Health & Wellness
Dramamine
Campaign: The Last Barf Bag
Agency: FCB, Chicago
Health Grand Prix for Good
UN Women
Campaign: Child Wedding Cards
Agency: Impact BBDO, Dubai
Creative B2B
JCDecaux
Campaign: Meet Marina Prieto
Agency: David, Madrid
Innovation
KVI Brave Fund Inc.
Campaign: Voice 2 Diabetes
Agency: Klick Health, Toronto
Luxury & Lifestyle
Loewe
Campaign: Loewe X Suna Fujita
Agency: Loewe, Madrid
Glass Lion for Change
Unilever
Campaign: Transition Body Lotion
Agency: Ogilvy, Singapore
Creative Data
MasterCard
Campaign: Room for Everyone
Agency: McCann Poland, Warsaw
Film Craft
Hornbach
Campaign: The Square Meter
Agency: Heimat \ TBWA, Berlin
Industry Craft
Frankfurter Allgemeine Zeitung
Campaign: The 100th Edition
Agency: Scholz & Friends, Berlin
Sustainable Development Goals
Renault
Campaign: Renault – Cars to Work
Agency: Publicis Conseil, Paris
The Dan Wieden Titanium
Doordash
Campaign: Doordash: All the Ads
Agency: Wieden+Kennedy, Portland, Superette, San Francisco
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