Enjoy all the Cannes Lions 2024 Grand Prix winners here

From June 17th to 21st, all eyes were on the Cannes Lions International Festival of Creativity to celebrate the year’s finest work from the advertising and communications industry.

With a total of 26,753 submissions — including a Bronze award-winning submission from Malaysia — these were the winners whose innovation and insight helped them come out on top.

Design
Cemento Sol
Campaign: Sightwalks
Agency: Circus Grey, Lima

Print & Publishing  
Coca-Cola
Campaign: Recycle Me
Agency: Ogilvy, New York

Digital Craft  
Spotify
Campaign: Spreadbeats
Agency: FCB, New York

Entertainment  
WhatsApp
Campaign: We Are Ayenda
Agency: Creative X, Palo Alto & Modern Arts, Los Angeles

Outdoor Winner
Magnum Ice Cream
Campaign: Find Your Summer
Agency: Lola MullenLowe, Madrid

Outdoor 
Pedigree
Campaign: Adoptable
Agency: Colenso BBDO, Auckland

Entertainment Lions for Gaming and Direct 
Xbox
Campaign: The Everyday Tactician
Agency: McCann, London

Entertainment Lions for Music  
Diageo
Campaign: Errata at 88
Agency: AlmapBBDO, Sao Paulo

Entertainment Lions for Sport  
Orange
Campaign: Women’s Football
Agency: Marcel, Paris

Pharma  
Siemens Healthineers
Campaign: Magnetic Stories
Agency: Area 23

Audio & Radio and PR 

Specsavers
Campaign: The Misheard Version
Agency: Golin, London

Social & Influencer  
Cerave
Campaign: Michael Cerave
Agency: Ogilvy PR, New York

Media
Mercado Libre
Campaign: Handshake Hunt
Agency: Gut, Sao Paulo

Brand Experience & Activation 
Pop-Tarts
Campaign: The First Edible Mascot
Agency: Weber Shandwick, New York

Creative Business Transformation  
Philips
Campaign: Refurb
Agency: Lepub, Amsterdam

Creative Commerce  
Renault
Campaign: Cars to Work
Agency: Publicis Conseil, Paris

Creative Effectiveness  
Heinz Ketchup
Campaign: It Has to be Heinz
Agency: Rethink, Toronto

Creative Strategy  
KPN
Campaign: A Piece of Me
Agency: Dentsu Creative, Amsterdam

Health & Wellness  
Dramamine
Campaign: The Last Barf Bag
Agency: FCB, Chicago

Health Grand Prix for Good  
UN Women
Campaign: Child Wedding Cards
Agency: Impact BBDO, Dubai

Creative B2B  
JCDecaux
Campaign: Meet Marina Prieto
Agency: David, Madrid

Innovation  
KVI Brave Fund Inc.
Campaign: Voice 2 Diabetes
Agency: Klick Health, Toronto

Luxury & Lifestyle  
Loewe
Campaign: Loewe X Suna Fujita
Agency: Loewe, Madrid

Glass Lion for Change 
Unilever
Campaign: Transition Body Lotion
Agency: Ogilvy, Singapore

Creative Data 
MasterCard
Campaign: Room for Everyone
Agency: McCann Poland, Warsaw

Film Craft  
Hornbach
Campaign: The Square Meter
Agency: Heimat \ TBWA, Berlin

Industry Craft  
Frankfurter Allgemeine Zeitung
Campaign: The 100th Edition
Agency: Scholz & Friends, Berlin

Sustainable Development Goals  
Renault
Campaign: Renault – Cars to Work
Agency: Publicis Conseil, Paris

The Dan Wieden Titanium  
Doordash
Campaign: Doordash: All the Ads
Agency: Wieden+Kennedy, Portland, Superette, San Francisco

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW