According to an email issued on Thursday to ad agencies, Twitter Inc. is providing incentives to advertisers to raise their spending on the platform in a bid to revive its business after Elon Musk’s takeover caused many businesses to pull back.
The Wall Street Journal reported that, Twitter offered advertisers incentives as generous as matching their ad spending.
Since Mr. Musk acquired the business in late October, Twitter has been under pressure to woo back businesses that have left the site or cut their expenditure.
Advertisers have voiced worries about, among other things, Mr. Musk’s methods for account bans and content monitoring.
In his first month as Twitter’s owner, Musk has reduced the number of personnel, including those responsible for content moderation, and there have been instances of spammers pretending to be representatives of well-known public firms, which has alarmed the advertising sector.
According to the email, marketers in all other locations that spend $50,000 will earn the match, while advertisers in Britain and Japan who book incremental spending of $250,000 would receive a 100% match.
Prior to the closing of his transaction, Musk stated earlier in October that he wanted Twitter to be “the most respected advertising platform” rather than a “free-for-all hellscape.”
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