Jasmine Lee to leave U Mobile

jasmine lee u mobile

Jasmine Lee is resigning from her position as the Chief Digital Officer U Mobile, effective end of September 2022. Jasmine, who spent nearly a decade at U Mobile, joined the company in 2013 as the Chief Marketing Officer before transitioning as the Chief Digital Officer during November 2021.

Until a replacement takes up the mantle, the CEO of U Mobile Wong Heang Tuck will be taking charge of the digital division.

Previously as the CMO of U Mobile, Jasmine’s insights and strategic inputs were crucial for the evolution of the brand’s influence and product portfolio. She has also spearheaded game-changing initiatives for the company, for instance, the introduction of culture-defining branding for products and price plans such as Data Backpack, GILER Unlimited, RoamOnz, Unlimited HERO and VideoOnz, WeChatGo, .

Jasmine is a specialist on humanising technology, service packaging, branding, creation and innovation of new service, new media marketing inclusive of mobile marketing, social media marketing as well as customer relationship marketing. Under her leadership, U Mobile has won various awards as well.

Some of Jasmine’s previous stints include those at AirAsia as the Commercial Director, Digital Kung-Fu as Director, MNC Wireless Berhad as CEO, and Senior Manager of Corporate Branding at DiGi Telecommunications.

MARKETING Magazine has reached out to Jasmine for comments.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene