In a bold move to fortify its digital presence and solidify its stance as Malaysia’s premier 5G network provider, U Mobile has appointed Lion & Lion, as its digital agency partner.
This collaboration heralds a new era for U Mobile as it endeavours to further expand its brand outreach and captivate a wider audience in 2024.
Bernard Lee, U Mobile’s Head of Brand and Marketing Services, expressed his excitement about the partnership, emphasising the need for fresh insights and dynamic strategies in the rapidly evolving market.
He added that Lion & Lion emerged as the ideal partner, showcasing remarkable enthusiasm and media-agnostic creativity, aligning perfectly with U Mobile’s vision for growth.
With Lion & Lion at the helm, U Mobile is set to unleash a series of captivating digital campaigns across prominent social platforms like Instagram, TikTok, and Facebook.
Transformative Potential of 5G Technology
These campaigns are meticulously crafted to enhance the perception of U Mobile’s network quality and the transformative potential of 5G technology.
Lee highlighted the collaborative nature of this journey, aiming to showcase U Mobile’s dedication to customer satisfaction while reinforcing its national standing as a leading telco.
Ham Maghazeh, Group Director of Social Media at Lion & Lion, echoed Lee’s sentiments, expressing enthusiasm for the partnership and the opportunities presented by 5G technology.
He reiterated the importance of leveraging U Mobile’s iconic status to shape innovative social experiences that resonate with Malaysian consumers.
Since the inception of the partnership, Lion & Lion has orchestrated several impactful campaigns, leveraging collaborations with local influencers, content creators, and entertainment partners to create compelling social narratives.
Notable initiatives such as “#MovingTraditionsForward” for Chinese New Year and amplification for Warner Bros. Malaysia’s blockbuster releases underscore the agency’s commitment to creativity and strategic partnership.
Navigating Cultural Nuances and Driving Conversions
Claudia Low, Creative Director at Lion & Lion, stressed on the agency’s mission to foster meaningful engagement and create lasting impressions through innovative content.
She highlighted the role of creativity in showcasing U Mobile’s 5G capabilities, positioning the brand for unparalleled success in the competitive telecommunications landscape.
Lion & Lion’s Social IntelliSync initiative underscores its commitment to providing brands with actionable insights derived from social data. This strategic approach aims to empower U Mobile with the agility to navigate cultural nuances and drive conversions effectively across diverse markets in the Asia-Pacific region.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
