By The Malketeer
This campaign cleverly taps into the phenomenon of intense emotions triggering unexpected reactions, drawing a parallel between the overwhelming cuteness that can lead to losing composure and the intense flavours of PERi-crackle provoking a similar response.
By associating the product with such a relatable and intriguing concept, Nando’s Malaysia effectively captures attention and creates curiosity among its audience.
The use of the term “Intense Flavours that Make You Lose It” succinctly encapsulates the essence of the campaign and reinforces the idea of irresistibly flavourful experiences.
Through this digital medium campaign, Nando’s leverages the expertise of Chariot Agency to craft a compelling narrative that resonates with consumers, ultimately driving engagement and fostering brand loyalty.
Credits:
Executive Creative Director: Jarrod Reginald
Creative Director: Christyna Fong
Creative Group Head: Ng Yao Ding
Copywriter: Ooi Huiqi & Amir Yunos
Junior Art Director: Jacqueline Lau
Designer: Jessie Lim
Strategic Director: Bryan Leong
Strategist: Carolyn Lee
Social Media Manager: Brinda Menon
Community Manager: Nathaniel Lim
Content Creative Manager: Amelia Ng
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Account Director: June Lim
Account Manager: Loo Shenning
Account Executive: Nicolas Ong
Production House: Grim Film Sdn Bhd
Director: Jared Lee
Executive Producer: Lim Eilin
Post Production: Ramen Studio
Audio Production: Qactus Studio
Client: Nando’s Malaysia
Head of Marketing: Elaine Chiew
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