“Intense Flavours that Make You Lose It” by Nando’s Malaysia

By The Malketeer

This campaign cleverly taps into the phenomenon of intense emotions triggering unexpected reactions, drawing a parallel between the overwhelming cuteness that can lead to losing composure and the intense flavours of PERi-crackle provoking a similar response.

By associating the product with such a relatable and intriguing concept, Nando’s Malaysia effectively captures attention and creates curiosity among its audience.

The use of the term “Intense Flavours that Make You Lose It” succinctly encapsulates the essence of the campaign and reinforces the idea of irresistibly flavourful experiences.

Through this digital medium campaign, Nando’s leverages the expertise of Chariot Agency to craft a compelling narrative that resonates with consumers, ultimately driving engagement and fostering brand loyalty.

Credits:

Executive Creative Director: Jarrod Reginald
Creative Director: Christyna Fong
Creative Group Head: Ng Yao Ding
Copywriter: Ooi Huiqi & Amir Yunos
Junior Art Director: Jacqueline Lau
Designer: Jessie Lim
Strategic Director: Bryan Leong
Strategist: Carolyn Lee
Social Media Manager: Brinda Menon
Community Manager: Nathaniel Lim
Content Creative Manager: Amelia Ng
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Account Director: June Lim
Account Manager: Loo Shenning
Account Executive: Nicolas Ong

Production House: Grim Film Sdn Bhd
Director: Jared Lee
Executive Producer: Lim Eilin
Post Production: Ramen Studio

Audio Production: Qactus Studio

Client: Nando’s Malaysia
Head of Marketing: Elaine Chiew


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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