As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
GO Communications has been appointed by Inside Scoop, Malaysia’s beloved home-grown ice cream brand, to lead PR and communications for its deliciously original new campaign, Rasa-Rasa Malaysia. The travel-inspired celebration of local flavour created in conjunction with Visit Malaysia 2026 was launched just days ago by Encik Wizani bin Rosmin,
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The
By Bobby McGill McCann Singapore’s Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection. In an era where brands are trying to connect with audiences on more human terms, how they define and express authenticity is changing. According to McCann’s recent NextUp culture drop, the most
By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious
Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama series. In Thailand, hard sell doesn’t get softer. It gets more entertaining. When Shield Insurance Broker briefed a campaign to promote its “After Shit Happens Service”—a comprehensive post-incident support offering packed with
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
