Under the Radar Advertising

Some years ago, McDonald’s got hold of a ton of flower seeds which are extremely rare in California.

They planted a giant M Sign on a hill next to the side of a highway. No one was told about the ploy and no one knew until the famous Golden Arches grew.

This McDonald’s ad has more staying power than any regular billboard because it’s actually illegal to remove. 

The sign is the result of a seed bombing where the shape of the famous golden arches is made up of yellow California Poppies. 

Designed by Sean Click, the McDonald’s logo looks like it’ll be there a long time since the poppies are illegal to pluck or cut in the state of California.

The planted ad is innovative, fun and cost effective, while the poppy is a protected state flower. And McDonald’s got a free advertisement from environmental graffiti through eco-advertising.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene