Kien Eng Tan named CEO, dentsu Malaysia

Dentsu Malaysia today announces the appointment of Kien Eng Tan as Chief Executive Officer, effective 8 February 2021. Kien will report to Ashish Bhasin, CEO, dentsu Asia Pacific. 

Kien Eng Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth. Formerly CEO, Publicis Groupe Malaysia, Kien’s teams have won multiple awards for their clients under his stewardship.

Nicky Lim, the current Chief Executive Officer, is moving on from his role to pursue other interests and leaves on Monday 15 February, ensuring a smooth transition of leadership in the market. 

Ashish Bhasin commented “I am delighted to have Kien take over at such an important time. Over the years he has built a formidable reputation creating visionary work and growth for brands, as well as strong and united teams and I am looking forward to seeing him take Malaysia into its next era of growth. Nicky has been CEO at dentsu Malaysia for almost six years; I’d like to thank him for his leadership and wish him success with his future endeavours”

In his role as CEO, dentsu Malaysia, Kien will be responsible for continuing the business’ transformation journey, driving integration across Media, Creative and CXM service lines, building a strong culture with our people and growth for our clients’ business. 

“I am excited to be joining dentsu, with its strong heritage of innovation at such a pivotal time.” said Kien Eng Tan. “The market has never been more dynamic with COVID-19 rewriting consumer behaviour and therefore, expectations of the brands they engage with. Dentsu is excellently placed to capitalise on this pivot for its clients, and I am looking forward to working with the teams to develop and grow these opportunities.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene