The APPIES Malaysia 2022 and APPIES Asia Pacific 2020-2022 Awards Night took place on the 12th of August 2022 at Eastin Hotel PJ. Here are the winners for the awards.
The APPIES Malaysia – Gold Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| AdTech/MarTech | The Science Behind The Homebuyer Hunt | Sime Darby Property | Sime Darby Property | Mindshare Group |
| Consumer & Business Services | How Time’s Kabel Besar Disrupted A Sea Of Sameness | TIME Internet | TIME DOTCOM Sdn Bhd | Fishermen Integrated |
| Digital & Social | Nando’s Juiciest Secret | Nando’s | Nando’s Malaysia | Fishermen Integrated |
| Non-Food FMCG | Safi Shayla Supa Supa Supa | Safi | Wipro Unza (Malaysia) Sdn. Bhd. | ensemble worldwide |
| Digital & Social | How Time’s Kabel Besar Disrupted A Sea Of Sameness | TIME Internet | TIME DOTCOM Sdn Bhd | Fishermen Integrated |
| Digital & Social | McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch | McDonald’s Malaysia | Gerbang Alaf Restaurants Sdn Bhd | Astro Media Solutions |
| Non-Food FMCG | Gaya Raya Luar Biasa | Watsons | Watson’s Personal Care Stores Sdn Bhd | Leo Burnett |
| E-Commerce | Gaya Raya Luar Biasa | Watsons | Watson’s Personal Care Stores Sdn Bhd | Leo Burnett |
| Food & Beverage | San Francisco Hand Crafted Pizza | Pizza Hut | Pizza Hut Malaysia | Pizza Hut Malaysia |
The APPIES Malaysia – Silver Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Food & Beverage | Bringing a Goodday out of a Gloomy Situation | Goodday Milk | Etika Beverages Sdn Bhd | Noir by Entropia |
| Digital & Social | Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge | Berocca Malaysia | Bayer (M) Sdn Bhd | Fishermen Integrated |
| Customer Experience | So Light So Tasty | Pizza Hut Malaysia | Pizza Hut Malaysia | Fishermen Integrated |
| Marketing Innovation | Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed | AIA Malaysia | AIA Malaysia | Invictus Blue |
| Pro Bono / Festive / Govt / Entertainment | Gaya Raya Luar Biasa | Watsons | Watson’s Personal Care Stores Sdn Bhd | Leo Burnett |
| Digital & Social | Aiken Prebiotic Most Wanted Moisturiser on Social Media | Aiken | Wipro Unza (Malaysia) Sdn. Bhd. | ensemble worldwide |
| Digital & Social | MYDIN Goes Trendin’ | MYDIN | MYDIN Mohamed Holdings | MYDIN Mohamed Holdings Berhad |
The APPIES Malaysia – Bronze Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Customer Experience | Fan10stic | AIA Malaysia | AIA Bhd | AIA Bhd |
| Food & Beverage | Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! | Burger King | Burger King | Invictus Blue |
| Pro Bono / Festive / Govt / Entertainment | GRAB CNY Huatever 2021-2022 | GRAB Malaysia | GRAB Malaysia | Fishermen Integrated |
| Marketing Innovation | The Accelerated Success of Maya Ara | Sime Darby Property | Sime Darby Property | Skribble Me Malaysia Sdn Bhd |
| Consumer & Business Services | GOLDEN WISDOM – Turning traditional culture into modern art-vertisements | RHB Bank | RHB Group | FCB SHOUT |
| Pro Bono / Festive / Govt / Entertainment | GRAB RAYA 2021 – Bukan Sekadar Pesanan | GRAB Malaysia | GRAB Malaysia | Fishermen Integrated |
| Digital & Social | Search Hack for Sale – RM0.60! 104mil% ROI Guaranteed | AIA Malaysia | AIA Bhd | Invictus Blue |
| Non-Food FMCG | Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance | Listerine | Johnson & Johnson Malaysia Sdn Bhd | ensemble worldwide |
| Consumer & Business Services | PRUCash Enrich | Prudential | Prudential Malaysia | Naga DDB Tribal |
The APPIES Malaysia – Merit Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Consumer & Business Services | PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. | RHB Bank | RHB Group | FCB SHOUT |
| Customer Experience | F&N Turns A Problem Into A Nationwide Dance Party! | RTD Teh Tarik | F&N Malaysia | Invictus Blue |
| Customer Experience | How Goodday Milk turned frowns into smiles! | Goodday Milk | Etika Beverages Sdn Bhd | Noir by Entropia |
| AdTech/MarTech | Original KFC Moments | KFC | QSR Stores Sdn. Bhd. | Entropia (part of Accenture Song) |
| Customer Experience | ATLAS Revolutionizes Product Sampling in Malaysia via Automation & IOT | ATLAS Vending | ATLAS Vending | ATLAS Vending |
| Food & Beverage | Nando’s Juiciest Secret | Nando’s | Nando’s Malaysia | Fishermen Integrated |
| Digital & Social | Think Tune Talk, Think Gaming | Tune Talk | Tune Talk | Mindshare Group |
The APPIES Malaysia – Special Awards
| Category | Presenter | Brand | Client | Agency |
|---|---|---|---|---|
| APPIES Malaysia 2022 Rising Star Presenter of the Year (below 30) | Tan Lih Wern | Pizza Hut Malaysia | Pizza Hut Malaysia | Fishermen Integrated |
| APPIES Malaysia 2022 Trailblazing Presenter of the Year (above 30) | Sai Phaik Cheng | Sime Darby Property | Sime Darby Property | Mindshare Group |
| Category | Agency / Brand |
|---|---|
| Advertising Agency of The Year | Fishermen Integrated |
| Media Agency of The Year | Mindshare Group |
| Marketer of The Year | Watson’s Personal Care Stores Sdn Bhd |
The APPIES Asia Pacific – Gold Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Best in Consumer & Business Services | Health Insurance for the Healthy | ManipalCigna Health Insurance | ManipalCigna Health Insurance | McCann Worldgroup India |
| Best in Non-Food FMCG | Resolving Millennials’ Dilemma Through Bunga’s Secret Garden | Herbal Essences | Procter & Gamble | Astro Media Solutions Sdn Bhd Malaysia |
| Best in Digital & Social | AIA Knows when you are sleeping, AIA knows when you are awake | AIA | AIA Malaysia | Invictus Blue Malaysia |
| Best In Marketing Innovation | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First | Shiseido Ultimune | Shiseido Malaysia | Ampersand Advisory Malaysia |
| Best in E-Commerce | PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. | RHB Bank | RHB Group | FCB SHOUT Malaysia |
| Best in Customer Experience | F&N Organises Mass Mamak Gathering – During Lockdown. | RTD Teh Tarik | F&N Beverages Marketing Sdn Bhd | Invictus Blue Malaysia |
| Best in Food & Beverage | Love Life, Love Food, Love to Share | Love, Afare | JUMBO GROUP OF RESTAURANTS | AD.WRIGHT COMMUNICATIONS PTE LTD Singapore |
| Best in Consumer & Business Services | Malaysia Pavilion “Energising Sustainability” Expo 2020 Dubai | Malaysia Pavilion at Expo 2020 Dubai | Malaysian Green Technology and Climate Change Corporation | Edelman Public Relations Worldwide Sdn. Bhd. Malaysia |
| Best in Digital & Social | PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. | RHB Bank | RHB Group | FCB SHOUT Malaysia |
| Best in Consumer & Business Services | Rebrand | Telkomsel | Telkomsel | VCCP Singapore |
| Best in Customer Experience | ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling | RHB Bank | RHB Group | FCB SHOUT Malaysia |
The APPIES Asia Pacific – Silver Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Best in Food & Beverage | GrabAds X McDonald’s Indonesia Mini Cuts Spicy Chicken | McDonald’s | McDonald’s | GrabAds Singapore |
| Best In Customer Experience | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Virtual Reality Becomes A Global First | Shiseido Ultimune | Shiseido Malaysia | Ampersand Advisory Malaysia |
| Best in Marketing Innovation | Education Marketing During a Pandemic | Melbourne Polytechnic | Melbourne Polytechnic | Momentro Malaysia |
| Best in Non-Food FMCG | Safe Space : Listen To Your Walls | Nippon Paint Malaysia | Nippon Paint Malaysia Sdn Bhd | Astro Media Solutions Sdn Bhd Malaysia |
The APPIES Asia Pacific – Bronze Winners
| Category | Campaign | Brand | Client | Agency |
|---|---|---|---|---|
| Best in Pro Bono / Festive / Govt / Entertainment | The Confidant – Depression doesn’t discriminate | Lokmat | Lokmat Media Pvt. Ltd. | Curry Nation Brand Conversations Pvt. Ltd. India |
| Best in Marketing Innovation | OCEAN HARMONY – Bringing life back to the oceans, one card at a time. | RHB Bank | RHB Group | FCB SHOUT Malaysia |
| Best in Digital & Social | PETRONAS Converts Brand Platforms to Social Media Frontliners! | PETRONAS | PETRONAS | Invictus Blue Malaysia |
| Best In Adtech/Martech | Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of Vr Becomes A Global First | Shiseido Ultimune | Shiseido Malaysia | Ampersand Advisory Malaysia |
| Best in Pro Bono / Festive / Govt / Entertainment | ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling | RHB Bank | RHB Group | FCB SHOUT Malaysia |
| Best in Pro Bono / Festive / Govt / Entertainment | MeReka Merdeka by Celcom | Celcom | Celcom Axiata | M&C Saatchi (M) Sdn Bhd Malaysia |
| Best in Marketing Innovation | “Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab | nanoe X | Panasonic | Hakuhodo Singapore |
| Best in Pro Bono / Festive / Govt / Entertainment | Digi Kaamatan 2021 – Tiga Kali Satu Hari | Digi | Digi | OOGA X Sdn Bhd Malaysia |
| Best in Consumer & Business Services | OCEAN HARMONY – Bringing life back to the oceans, one card at a time. | RHB Bank | RHB Group | FCB SHOUT Malaysia |
The APPIES Asia Pacific – Special Awards
| Category | Presenter | Brand | Client | Agency |
|---|---|---|---|---|
| APPIES Asia Pacific 2020-2022 Rising Star Presenter of the Year (below 30) | Jessica Biscocho | Herbal Essences | Procter & Gamble | Astro Media Solutions Sdn Bhd Malaysia |
| APPIES Asia Pacific 2020-2022 Trailblazing Presenter of the Year (above 30) | Rajesh Sharma | ManipalCigna Health Insurance | ManipalCigna Health Insurance | McCann Worldgroup India |
| APPIES Asia Pacific 2020-2022 Trailblazing Presenter of the Year (above 30) | Gigi Lee | RHB Bank | RHB Group | FCB SHOUT Malaysia |
| Category | Agency / Brand |
|---|---|
| Advertising Agency of The Year | FCB SHOUT Malaysia |
| Media Agency of The Year | Ampersand Advisory Malaysia |
| Marketer of The Year | RHB Group |
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