The APPIES Awards Night 2023

The APPIES Malaysia & Asia Pacific 2023 Awards Night took place on the 11th of August 2023 at Sime Darby Convention Centre Kuala Lumpur. Here are the winners for the awards.

The APPIES Malaysia – Gold Winners

Category Campaign Brand Agency
Digital & Social KJ Jadi DJ Hot FM Media Prima Audio
Customer Experience A Cash Can’t Buy Experience DuitNow Mindshare Group
Consumer & Business Services All New Raya With Mr. DIY MR. DIY FCB SHOUT
Non-Food FMCG POCKETS OF BIG GROWTH Dashing & Enchanteur Chic Mutiara Harrison (part of McCann Worldgroup)
Food & Beverage Save The Drama With Pepsi Pepsi FCB SHOUT
AdTech/MarTech CNY 2023: From Point of Interest to Point of Sales Sime Darby Property Mindshare Group
Marketing Innovation Malaysia’s First NFT Vending Machine Atlas Vending Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Save The Drama With Pepsi Pepsi FCB SHOUT
Customer Experience Watsons K-Beauty Campaign Watsons Malaysia Accenture Song
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Aiken Prebiotic CNY 水润润 Aiken Prebiotic MediaBrands Content Studio
AdTech/MarTech Serasi: Gone in 60minutes Sime Darby Property Mindshare Group Malaysia
Digital & Social ROMANO – Premium for the Masses Romano Mutiara Harrison (part of McCann Worldgroup)
Customer Experience Wonda At Every Corner – #WondaBolaCorner Wonda Fishermen Integrated

The APPIES Malaysia – Silver Winners

Category Campaign Brand Agency
Customer Experience Watsons K-Beauty Campaign Watsons Malaysia Accenture Song
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Aiken Prebiotic CNY 水润润 Aiken Prebiotic MediaBrands Content Studio
AdTech/MarTech Serasi: Gone in 60minutes Sime Darby Property Mindshare Group Malaysia
Digital & Social ROMANO – Premium for the Masses Romano Mutiara Harrison (part of McCann Worldgroup)
Customer Experience Wonda At Every Corner – #WondaBolaCorner Wonda Fishermen Integrated
Consumer & Business Services Watsons K-Beauty Campaign Watsons Malaysia Accenture Song
Digital & Social Bank Your Way. Ride Your Style. RHB Bank FCB SHOUT
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment People, Purpose and Progress RHB Bank FCB SHOUT
Digital & Social Time Kabel Besar Disrupts A Sea of Sameness Time Internet Fishermen Integrated
Non-Food FMCG Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement LIFEBUOY MINDSHARE GROUP
Customer Experience Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge Goodday Milk Ampersand Advisory

The APPIES Malaysia – Bronze Winners

Category Campaign Brand Agency
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment TENA promotes active ageing with TENA heroes and a unique TENAcity band! TENA Ampersand Advisory
E-Commerce Hilang – Ada Apa Dengan Kg Seri Daik Viu Fishermen Integrated
Food & Beverage It Doesn’t Get Cheesier Than Mega Cheese Domino’s FCB SHOUT
Consumer & Business Services Nando’s – Decemberfest Nando’s Fishermen Integrated
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Watsons Happy Beautiful Year! Watsons Malaysia Leo Burnett
Consumer & Business Services PRUMy Child Plus Prudential Naga DDB Tribal
Food & Beverage Sunquick FoodPanda Mixologists – Peeling Abang Food Pandas’ hidden talent Sunquick Mindshare Group
Non-Food FMCG Small but Powerful Breeze Unilever Malaysia
Food & Beverage PediaSure Grow to Great PediaSure Media Prima Omnia Sdn Bhd
Consumer & Business Services PRUFirst Prudential NAGA DDB SDN BHD
Consumer & Business Services Watsons Happy Beautiful Year! Watsons Malaysia Leo Burnett
Consumer & Business Services When KFC hijacked the biggest sporting event in 2022 KFC Universal McCann

The APPIES Asia Pacific – Gold Winners

Category Campaign Brand Advertiser Agency
Marketing Innovation Cadbury Celebrations #ShopsForShopless Cadbury Celebrations Mondelez Ogilvy India
AdTech/MarTech Serasi: Gone in 60minutes Serasi Sime Darby Property Mindshare Group Malaysia
Food & Beverage Wonda At Every Corner – #WondaBolaCorner Wonda Etika Beverages Sdn Bhd Fishermen Integrated
Food & Beverage Save The Drama With Pepsi Pepsi Etika FCB SHOUT

The APPIES Asia Pacific – Silver Winners

Category Campaign Brand Advertiser Agency
AdTech/MarTech Cadbury Celebrations #ShopsForShopless Cadbury Celebrations Mondelez Ogilvy India
Food & Beverage New Look. New Purpose. Spritzer Spritzer FCB SHOUT
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment #ProudSponsorsOfTheGroundStaff Cadbury Dairy Milk Mondelez India Ogilvy India
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Wonda At Every Corner – #WondaBolaCorner Wonda Etika Beverages Sdn Bhd Fishermen Integrated
Non-Food FMCG Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement LIFEBUOY UNILEVER MALAYISA Mindshare Group Malaysia
Food & Beverage First Spring Hoegaarden Budweiser Brewing Company APAC Limited McCann Worldgroup China

The APPIES Asia Pacific – Bronze Winners

Category Campaign Brand Advertiser Agency
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Build Real Connections With Pepsi Pepsi PepsiCo Malaysia FCB SHOUT
Non-Food FMCG TENA promotes active ageing with TENA heroes and a unique TENAcity band! TENA TENA Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment TENA promotes active ageing with TENA heroes and a unique TENAcity band! TENA TENA Ampersand Advisory
Pro Bono / Festive / CSR / Govt / Cultural / Entertainment Watson’s Rahsia Gaya Raya Watsons Malaysia Watson’s Personal Care Stores Sdn Bhd Leo Burnett
Food & Beverage #ProudSponsorsOfTheGroundStaff Cadbury Dairy Milk Mondelez India Ogilvy India

The APPIES Malaysia – Special Winners

Campaign Brand ADVERTISER Agency Presenter
A Cash Can’t Buy Experience DuitNow Payments Network Malaysia (PayNet) Mindshare Group Sai Phaik Cheng
Save The Drama With Pepsi Pepsi Etika FCB SHOUT Michelle Ng
Media Agency of The Year Mindshare Group
Advertising Agency of The Year FCB SHOUT
Marketer of The Year Etika

The APPIES Asia Pacific – Special Winners

Campaign Brand ADVERTISER Agency Presenter
Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! Wonda Extra Presso, Lipton Tea Etika Ampersand Advisory Bellace Lim
Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! Wonda Extra Presso, Lipton Tea Etika Ampersand Advisory Nadine Hor
Great Deals for Huatever Grab Grab (MY) Fishermen Integrated Sherene Tan
Media Agency of The Year Mindshare Group Malaysia
Advertising Agency of The Year Ogilvy India
Marketer of The Year Etika

Congratulations to all the winners! The event gallery is available here


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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