The APPIES Malaysia & Asia Pacific 2023 Awards Night took place on the 11th of August 2023 at Sime Darby Convention Centre Kuala Lumpur. Here are the winners for the awards.
The APPIES Malaysia – Gold Winners
| Category | Campaign | Brand | Agency |
| Digital & Social | KJ Jadi DJ | Hot FM | Media Prima Audio |
| Customer Experience | A Cash Can’t Buy Experience | DuitNow | Mindshare Group |
| Consumer & Business Services | All New Raya With Mr. DIY | MR. DIY | FCB SHOUT |
| Non-Food FMCG | POCKETS OF BIG GROWTH | Dashing & Enchanteur Chic | Mutiara Harrison (part of McCann Worldgroup) |
| Food & Beverage | Save The Drama With Pepsi | Pepsi | FCB SHOUT |
| AdTech/MarTech | CNY 2023: From Point of Interest to Point of Sales | Sime Darby Property | Mindshare Group |
| Marketing Innovation | Malaysia’s First NFT Vending Machine | Atlas Vending | Ampersand Advisory |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Save The Drama With Pepsi | Pepsi | FCB SHOUT |
| Customer Experience | Watsons K-Beauty Campaign | Watsons Malaysia | Accenture Song |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Aiken Prebiotic CNY 水润润 | Aiken Prebiotic | MediaBrands Content Studio |
| AdTech/MarTech | Serasi: Gone in 60minutes | Sime Darby Property | Mindshare Group Malaysia |
| Digital & Social | ROMANO – Premium for the Masses | Romano | Mutiara Harrison (part of McCann Worldgroup) |
| Customer Experience | Wonda At Every Corner – #WondaBolaCorner | Wonda | Fishermen Integrated |
The APPIES Malaysia – Silver Winners
| Category | Campaign | Brand | Agency |
| Customer Experience | Watsons K-Beauty Campaign | Watsons Malaysia | Accenture Song |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Aiken Prebiotic CNY 水润润 | Aiken Prebiotic | MediaBrands Content Studio |
| AdTech/MarTech | Serasi: Gone in 60minutes | Sime Darby Property | Mindshare Group Malaysia |
| Digital & Social | ROMANO – Premium for the Masses | Romano | Mutiara Harrison (part of McCann Worldgroup) |
| Customer Experience | Wonda At Every Corner – #WondaBolaCorner | Wonda | Fishermen Integrated |
| Consumer & Business Services | Watsons K-Beauty Campaign | Watsons Malaysia | Accenture Song |
| Digital & Social | Bank Your Way. Ride Your Style. | RHB Bank | FCB SHOUT |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | People, Purpose and Progress | RHB Bank | FCB SHOUT |
| Digital & Social | Time Kabel Besar Disrupts A Sea of Sameness | Time Internet | Fishermen Integrated |
| Non-Food FMCG | Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement | LIFEBUOY | MINDSHARE GROUP |
| Customer Experience | Goodday KidSTART: Malaysia’s Biggest Kidpreneur Challenge | Goodday Milk | Ampersand Advisory |
The APPIES Malaysia – Bronze Winners
| Category | Campaign | Brand | Agency |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | TENA | Ampersand Advisory |
| E-Commerce | Hilang – Ada Apa Dengan Kg Seri Daik | Viu | Fishermen Integrated |
| Food & Beverage | It Doesn’t Get Cheesier Than Mega Cheese | Domino’s | FCB SHOUT |
| Consumer & Business Services | Nando’s – Decemberfest | Nando’s | Fishermen Integrated |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Watsons Happy Beautiful Year! | Watsons Malaysia | Leo Burnett |
| Consumer & Business Services | PRUMy Child Plus | Prudential | Naga DDB Tribal |
| Food & Beverage | Sunquick FoodPanda Mixologists – Peeling Abang Food Pandas’ hidden talent | Sunquick | Mindshare Group |
| Non-Food FMCG | Small but Powerful | Breeze | Unilever Malaysia |
| Food & Beverage | PediaSure Grow to Great | PediaSure | Media Prima Omnia Sdn Bhd |
| Consumer & Business Services | PRUFirst | Prudential | NAGA DDB SDN BHD |
| Consumer & Business Services | Watsons Happy Beautiful Year! | Watsons Malaysia | Leo Burnett |
| Consumer & Business Services | When KFC hijacked the biggest sporting event in 2022 | KFC | Universal McCann |
The APPIES Asia Pacific – Gold Winners
| Category | Campaign | Brand | Advertiser | Agency |
| Marketing Innovation | Cadbury Celebrations #ShopsForShopless | Cadbury Celebrations | Mondelez | Ogilvy India |
| AdTech/MarTech | Serasi: Gone in 60minutes | Serasi | Sime Darby Property | Mindshare Group Malaysia |
| Food & Beverage | Wonda At Every Corner – #WondaBolaCorner | Wonda | Etika Beverages Sdn Bhd | Fishermen Integrated |
| Food & Beverage | Save The Drama With Pepsi | Pepsi | Etika | FCB SHOUT |
The APPIES Asia Pacific – Silver Winners
| Category | Campaign | Brand | Advertiser | Agency |
| AdTech/MarTech | Cadbury Celebrations #ShopsForShopless | Cadbury Celebrations | Mondelez | Ogilvy India |
| Food & Beverage | New Look. New Purpose. | Spritzer | Spritzer | FCB SHOUT |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | #ProudSponsorsOfTheGroundStaff | Cadbury Dairy Milk | Mondelez India | Ogilvy India |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Wonda At Every Corner – #WondaBolaCorner | Wonda | Etika Beverages Sdn Bhd | Fishermen Integrated |
| Non-Food FMCG | Lifebuoy: Turning Hygiene Education into an Inclusive Social Movement | LIFEBUOY | UNILEVER MALAYISA | Mindshare Group Malaysia |
| Food & Beverage | First Spring | Hoegaarden | Budweiser Brewing Company APAC Limited | McCann Worldgroup China |
The APPIES Asia Pacific – Bronze Winners
| Category | Campaign | Brand | Advertiser | Agency |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Build Real Connections With Pepsi | Pepsi | PepsiCo Malaysia | FCB SHOUT |
| Non-Food FMCG | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | TENA | TENA | Ampersand Advisory |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | TENA promotes active ageing with TENA heroes and a unique TENAcity band! | TENA | TENA | Ampersand Advisory |
| Pro Bono / Festive / CSR / Govt / Cultural / Entertainment | Watson’s Rahsia Gaya Raya | Watsons Malaysia | Watson’s Personal Care Stores Sdn Bhd | Leo Burnett |
| Food & Beverage | #ProudSponsorsOfTheGroundStaff | Cadbury Dairy Milk | Mondelez India | Ogilvy India |
The APPIES Malaysia – Special Winners
| Campaign | Brand | ADVERTISER | Agency | Presenter |
| A Cash Can’t Buy Experience | DuitNow | Payments Network Malaysia (PayNet) | Mindshare Group | Sai Phaik Cheng |
| Save The Drama With Pepsi | Pepsi | Etika | FCB SHOUT | Michelle Ng |
| Media Agency of The Year | Mindshare Group |
| Advertising Agency of The Year | FCB SHOUT |
| Marketer of The Year | Etika |
The APPIES Asia Pacific – Special Winners
| Campaign | Brand | ADVERTISER | Agency | Presenter |
| Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | Wonda Extra Presso, Lipton Tea | Etika | Ampersand Advisory | Bellace Lim |
| Wonda Extra Presso x Lipton Tea #CHAMingTogether make a liquid romance! | Wonda Extra Presso, Lipton Tea | Etika | Ampersand Advisory | Nadine Hor |
| Great Deals for Huatever | Grab | Grab (MY) | Fishermen Integrated | Sherene Tan |
| Media Agency of The Year | Mindshare Group Malaysia |
| Advertising Agency of The Year | Ogilvy India |
| Marketer of The Year | Etika |
Congratulations to all the winners! The event gallery is available here
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
