Ascential plc acquires creative and strategic intelligence service Contagious

Ascential plc, the specialist information, analytics, events and ecommerce optimisation company, has acquired Contagious Communications. Contagious is a multi-format creative insights business that provides forward-looking creative inspiration and trend analysis for their agency and brand customers.

Contagious joins Ascential’s existing Marketing brands: global creative benchmark LIONS and leading authority on marketing effectiveness, WARC. Together, LIONS, WARC and Contagious provide market-leading events, best-in-class subscription products and world-class advisory services, helping marketers and their agency partners understand the marketing and creative strategies that have made an impact, and which innovations will shape the future.

Philip Thomas, CEO of Ascential Intelligence & Events, commented: “Contagious’ ability to anticipate and analyse creative trends brings new capability to Ascential’s Marketing segment, alongside LIONS and WARC. It will support our mission to help the world’s biggest brands produce world-class, highly effective and truly creative marketing.

We look forward to welcoming Contagious to Ascential, and to delivering even stronger insights for our customers, accelerating growth for all.” Paul Kemp-Robertson, Co-Founder and Chief Brand Officer of Contagious, commented: “We are excited to join Ascential and partner with such well-established and esteemed brands in our industry as LIONS and WARC.

Our focus on creative intelligence and innovation will add a new dimension to Ascential and supercharge our ability to help customers deliver marketing with more impact and a competitive edge.” Headquartered in London, Contagious employs 40 staff, and will continue to be led by Chief Executive Officer Karl Marsden, and Co-Founder and Chief Brand Officer Paul Kemp-Robertson.

The acquisition of Contagious supports Ascential Events’ strategy to deliver exceptional insights to customers year-round.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene