ADFEST 2024 says HI with Human Intelligence theme

With the rise of AI, the question being asked frequently of whether machines will replace humans is inescapable. However, innate human qualities of imagination, curiosity, and creativity cannot be replaced or replicated. The human wisdom promises endless potential and possibilities and AI will become an indispensable tool for Human Intelligence.

The fitting theme was developed by Alice Chou, Chief Creative Officer from Dentsu Creative Taiwan, Jury President of the Brand Experience Lotus and Direct Lotus at ADFEST 2023 and member of the ADFEST Collective Advisory Board. It signifies the importance of the fundamental and crucial ingredient of creativity, the human touch.

“We must approach the new world issues brought by AI with greater wisdom, using Human Intelligence to contemplate the solutions that creativity can offer. HI, obviously is also the friendly and warm greeting to establish new relationships and interactions,” says Chou.

Vinit Suraphongchai, Chairman of ADFEST adds “HI not only captures the importance of Human Intelligence in the Age of AI, but it very aptly captures the spirit of ADFEST. And what better way to symbolise creativity than the human brain. We very much look forward to saying HI to everyone in Pattaya again.”

ADFEST 2024 will be held Thursday 21 – Saturday 23 March at the Royal Cliff Hotels Group in Pattaya.

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.

ADFEST 2024 will be calling for entries and program proposal submissions very soon, so stay tuned for updates.

Details here: 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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