Posted on by Vishnu Devarajan
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Malaysia Outlook 2023 by Ipsos
19 Jan
The findings from the “Malaysia Outlook for 2023” study reveals:-
Although two thirds of Malaysians expect a better year in 2023 than the last year, the expectations are not matching the optimism ahead of 2022, one year ago. The same trend is present both among Asian peers and in the West.
The majority of both Malaysians and their global peers expect higher prices in 2023. The notion that a stock market crash may be forthcoming is more widely held than it was one year ago
A large majority of Malaysians expect inflation, interest rates and unemployment to be higher in 2023 than 2022. This view is largely shared by global peers.
Lars Erik Lie, Associate Director, Ipsos Malaysia Public Affairs mentions :- “At the onset of 2022, optimism was high, with people looking forward to a gradual return to normalcy as covid finally receded. Instead, 2022 brought with it new uncertainties, with geopolitical instability and global supply chains struggling to catch up with the reopening of economies.
When we turn the page to 2023, people in Malaysia and across the world are more cautious about the new year than they were one year ago.
Rising cost of living continues to be a major concern, while the fear of stock market volatility is much stronger than it was at the same time last year.
Uncertainty is expected to continue across the economy – both in Malaysia and globally, there are widely held expectations of higher inflation, interest rates and levels of unemployment in 2023 than the year before.”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
