MARKETING Magazine Asia

Ipsos has just released the findings from the “What Worries Malaysia” study, according to which both in Malaysia and globally, socio-economic worries are replacing worries about Covid-19. Globally, Inflation is emerging as the number one concern.

The study also reveals that with concerns about Covid-19 dropping heavily in Malaysia from March to May, worry about inflation is coming to the forefront.

Furthermore, spending comfort has been climbing back up since the lows of the mid 2021 MCO. Comfort with both household and major purchases are at its highest level in a year.

ipsos what worries malaysia marketing magazine rainmaker 2 — Concern about COVID-19 receding

ipsos inflation malaysia marketing magazine rainmaker 1 — Inflation concern increasing in Malaysia

Lars Erik Lie, Associate Director, Ipsos Malaysia Public Affairs commented, “As Malaysia is entering the endemic phase and the country is opening up, there’s been a remarkable decrease in people’s concern about Covid-19; worry about the virus is at its lowest level since the beginning of the pandemic.”

“As the ‘new normal’ gives way to the ‘old normal’, the comfort with spending on both household and major items is at its highest in the past 12 months. With the recovery in consumer demand, combined with increased pressure on supply chains brought on by global events such as the war in Ukraine, concern about inflation is now on the rise,” Lars added.