APPIES 2021 Winner Showcase: RTD Teh Tarik

For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.


Brand: RTD Teh Tarik

Campaign: F&N Organises Mass Mamak Gathering – During Lockdown


1. Customer experience (GOLD)
2. Marketing innovation (SILVER)

Campaign summary:

F&N wanted to break into the RTD Tea Market with a full-blown nationwide launch, but just ONE week before the campaign, the first MCO was announced, with a total shutdown like never before. All plans were scuttled, but the client wanted to go ahead with the launch and we had just a few days to do this from scratch. 

We pivoted quickly from offline to online, anchoring our launch on an event that we felt would lift the spirits amidst the doom and gloom – and launch F&N Teh Tarik Ori into their orbit. Thus the F&N Virtual Mamak session was born. The fact that the brand was a late entry to the market and we were restricted by the pandemic made the task doubly demanding; that we created a record-breaking event AND helped sell-out all stock within the first week of launch makes this worthy of recognition.


Agency: Invictus Blue Group – Alchemy 79

Victoria Chu, General Manager 

Gillian Yap, Account Director

Tan Pei Ru, Creative Group Head

Nikiee Mahmud, Creative Group Head

Brand: F&N Beverages Marketing Sdn Bhd

Graham Lim, Managing Director

Adelene Tay, Brand Marketing Manager

Presenter: Victoria Chu, General ManagerInvictus Blue Group

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene