Fisherman Integrated clinch multiple Silvers at APPIES Malaysia 2022

This week, MARKETING Magazine will be featuring the Silver winners of APPIES Malaysia 2022 Marketing Campaign Awards by sharing the campaign stories.

Fishermen Integrated received Silver in two different categories this year, in doing so becoming the only agency with the most Silver wins in Malaysia. Two of them were for Bayer (M) Sdn Bhd and Pizza Hut Malaysia.

Fishermen Integrated amused the lineup of judges with their intriguing campaigns that further led to their Silver awards.

The campaign for Bayer (M) Sdn Bhd titled “Berhari-hari Bertenaga Bersama Berocca #BeroccaBERChallenge” won a Silver trophy under the category Digital & Social.

Whereas, their campaign for Pizza Hut Malaysia titled “So Light So Tasty” won a Silver trophy, their second one in the Customer Experience category.

Berocca is an effervescent multivitamin packed with vitamin B complex that helped Muslims go through Ramadan when facing with lack of energy and tiredness.

Therefore, this campaign’s mission was to energise Muslims during Ramadan using the BER prefix that begins in the brand name which is also the prefix used for Malaysian action words e.g ‘lari’(run) to ‘Berlari’(running).

Pizza Hut recently introduced their new Hand-Crafted Pizza through a multi-sensorial experience – a crust that feels
airy, light, crispy with a unique sourdough texture.

Due to the pandemic, the audiences’ are facing cabin fever. This campaign aimed to pique their interest by using the USP of the product and spoof different travel related scenarios.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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