“The Confidant – Depression doesn’t discriminate” Campaign wins Bronze at APPIES APAC 2022

Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Curry Nation Brand Conversations Pvt. Ltd., India awarded Bronze for their campaign with Lokmat Media Pvt. Ltd. under the category of Best in Pro Bono / Festive / Govt / Entertainment.

Their creativity was showcased during the live presentation where they managed to achieve their goals in getting their message across which further led them to win the Bronze trophy.

‘The Confidant’ is a film that is insightful in its content, and impactful in its context that addresses the goal of communicating the need of recognising mental health issue and being aware of it around us.

The film underlines the need of the people, who are combating depression, to have a companion, with whom they can share their loneliness, and their longing. 

It captivates the conflict of the mind, and the confrontation with the soul, beautifully. It is persuasive enough to take action, without being preachy.

This campaign was well received by the audience and garnered a plethora of views. Such was the impact that it was shared across social media platforms – crisscrossing societal, age and gender spectrums.

Additionally, Published on World Mental Health Day, the impact was resounding.