“PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most” wins Merit at APPIES Malaysia 2022

Now, MARKETING Magazine will be featuring the Merit winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

This year, other than winning Gold for the campaign titled “PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most” they also managed to seize Merit for this campaign under the category Consumer & Business Services.

The judges were captivated with their terrific presentation that portrays competent knowledge in matters pertaining to consumer & business services which further explains the Merit award.

The pandemic delivered a punishing blow to Malaysian SMEs, and it was incumbent on financial institutions like RHB Bank to aid these businesses.

During the lockdown, visiting the bank became virtually impossible. So, RHB made the process of delivering aid simple and inclusive with PROJECT OPEN, an end-to-end initiative that kept Malaysian businesses ‘open’ during and after the lockdown. 

During the lockdown, the focus was channeling RHB’s share of Bank Negara’s RM10 billion Special Relief Facility to SMEs through an online financing site that allowed applicants to receive an application approval in ONLY TWO DAYS! 

After the lockdown, we introduced #JomSapot, a platform for businesses to enlist support from RHB cardholders. 

In just 4 weeks, 1,400+ SMEs received RM1 billion in aid, and RHB became the top performing bank for Covid-19 response to SMEs. Project Open became the most awarded B2B campaign in Malaysia, bagging over 11 prestigious accolades. 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

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