Posted on by Raihan Hadi
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APPIES Malaysia 2022 Finalists Revealed (2 of 3)
30 Jun
We’re hereby announcing the Finalists for APPIES Malaysia, part 2 of 3. In case you missed the first part of the announcement, click here to check them out.
And the finalists are… *slightly more aggressive drumroll*
Campaign: Gig Your Way Back To Freedom Client / Brand: Gigple Digital Sdn Bhd / Gigple Agency: Gigple Digital Sdn Bhd Presenter: Keith Miranda, Founder
Campaign: GOLDEN WISDOM – Turning traditional culture into modern art-vertisements Client / Brand: RHB Group / RHB Bank Agency: FCB SHOUT Presenter: Wang Ie Tjer, Head Of Creative
Campaign: GRAB RAYA 2021 – Bukan Sekadar Pesanan Client / Brand: GRAB Malaysia / GRAB Malaysia Agency: Fishermen Integrated Presenter: Tan Lih Wern, Account Manager
Campaign: Happiness to Homes Client / Brand: IPC Shopping Centre / IPC Shopping Centre Agency: Ikano Corporation Sdn Bhd Presenter: Mark Tan, Deputy General Manager
Campaign: Happy Duo Duo Campaign Client / Brand: UEM Sunrise Berhad / UEM Sunrise Berhad Agency: UEM Sunrise Berhad Presenter: Lim Poh Ling, Head of Group Marketing
Campaign: How Pepsi Triggered A Blackout On Screens To Connect People During Mealtimes Client / Brand: Concentrate Manufacturing Singapore Pte Ltd / Pepsi Agency: Noir by Entropia (part of Accenture Song) Presenter: Elaine Yong, Brand Manager
Campaign: How Time’s Kabel Besar Disrupted A Sea Of Sameness Client / Brand: TIME DOTCOM Sdn Bhd / TIME Internet Agency: Fishermen Integrated Presenter: Loo See Mun, Head of Communications
Campaign: I-Tanggang: Mother Of All Lies Client / Brand: Astro Shaw Sdn. Bhd. / Astro Originals Agency: Astro Shaw Sdn Bhd Presenter: Faizal Fauzi, Senior Associate, Strategy & Film Integration
Campaign: KEBAYA & VULVA – Symbols of Empowering Womanhood Client / Brand: Vinda Malaysia / Libresse Agency: InvictusBlue Presenter: Alex Hooi, General Manager
Campaign: KFC – Finger “Clickin’” Good with MLBB Client / Brand: QSR Stores Sdn Bhd / KFC Agency: Universal McCann Presenter: TBD
Campaign: KFC gets Malaysians hungry before they even know it Client / Brand: QSR Stores Sdn Bhd / KFC Agency: Universal McCann Presenter: TBD
Campaign: Lazada’s Most Shoppable Ad Client / Brand: Lazada Malaysia / Lazada Agency: ensemble worldwide Presenter: Didi Pirinyuang, Executive Creative Director
Campaign: Leveraging the Power of Personalization for a Unique Customer Experience Client / Brand: Flower Chimp / Flower Chimp Agency: Netcore Cloud Presenter: Amol Kale, Head of Marketing
Campaign: Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance Client / Brand: Johnson & Johnson Malaysia Sdn Bhd / Listerine Agency: ensemble worldwide Presenters: Andy Ng, Group Brand Director Andy Poon, Creative Group Head
Campaign: Maxis Business Fast Tracks SMEs into Digitalisation Client / Brand: Maxis / Maxis Business Agency: Astro Media Solutions Presenter: Lee Sze Ching, Creative Solutions Strategist
Campaign: McDonald’s Entertains Malaysians With Virtual Rock Concert For McD’s Rockin’ BBQ Burger Launch Client / Brand: Gerbang Alaf Restaurants Sdn Bhd / McDonald’s Malaysia Agency: Astro Media Solutions Presenter: Azman Mohammad, Marketing Director, McDonald’s Malaysia
Campaign: MYDIN Goes Trendin’ Client / Brand: MYDIN Mohamed Holdings / MYDIN Agency: MYDIN Mohamed Holdings Berhad Presenter: Mohd Azwan Bin Ahimmat, Director Of Marketing & Brand Communications
Campaign: Nando’s Juiciest Secret Client / Brand: Nando’s Malaysia / Nando’s Agency: Fishermen Integrated Presenter: Lionel Loke Chun Mun, Social Media Specialist
Campaign: Nicorette #SamaSamaStop Client / Brand: Johnson & Johnson / Nicorette Agency: DreamsKingdoms Presenter: Yens Yenkai, Behavioural & Brand Strategist
Campaign: OPPO Reno 7 Client / Brand: Jie Business Sdn Bhd / OPPO Agency: ensemble worldwide Presenter: Norman Tang, Creative Director
Campaign: Original KFC Moments Client / Brand: QSR Stores Sdn. Bhd. / KFC Agency: Entropia (a part of Accenture Song) Presenter: Albert Tang, Brand & Comm Strategy Manager Sharon Choe, Assistant Manager, KFC Malaysia, QSR Store Sdn Bhd
Campaign: Passport to Shop Client / Brand: IPC Shopping Centre / IPC Shopping Centre Agency: Ikano Corporation Sdn Bhd Presenter: Mark Tan, Deputy General Manager
Campaign: Pizza Hut Pull Dip Dip Pop Client / Brand: Pizza Hut Malaysia / Pizza Hut Agency: ensemble worldwide Presenter: Didi Pirinyuang, Executive Creative Director
Campaign: PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most. Client / Brand: RHB Group / RHB Bank Agency: FCB SHOUT Presenter: Shaun Tay, Co-owner & Chief Executive Officer
Stay tuned for the third and final announcement of this year’s finalists.
The stage is set for The APPIES Malaysia Conference 2022 on July 13th and 14th at the Eastin Hotel.
It also goes without saying that this conference provides attendees with the unique opportunity of networking with the top CMO’s of Malaysia, as well as the region.
Price per attendee for this 2 day festival is RM 2,800, and is HRDF-claimable. For 5 pax and above, seats are priced at RM 2,500 per attendee. Contact Ruby for group bookings at [email protected]
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