“Tokyo Ginza Street Lands In Malaysia: An Escapist Fantasy With 7 Levels Of VR Becomes A Global First” wins Bronze at APPIES APAC 2022

Starting this week, MARKETING Magazine will be featuring the Bronze winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.

Ampersand Advisory, Malaysia has been commended with this time round the Bronze award for their campaign with Shiseido Malaysia under the category of Best in Adtech/ Martech.

Ampersand Advisory’s creative campaign in ensuring the best effort in terms of Adtech/ Martech managed to grasp the opportunity of winning the Bronze award.

How do you drive novelty and impact with urban affluent women who are stuck at home and cannot shop for their favourite beauty products at department stores, the main channel for this experiential category?

Insights shows that women play more casual games online than men, contrary to popular opinion. 

Using this insight along with the fact that digital clutter created by high-spending competitors needed to be broken, the agency decided to create a VIRTUAL REALITY experience of GINZA STREET TOKYO, that brought a category-first wonderland alive for our target. 

Malaysia is the first country in the world where Shiseido has launched a VR experience, and other markets are studying the agency’s work to adapt it.  This proves that Malaysian indeed boleh!