Momentro, Malaysia received a Silver award for their campaign with Melbourne Polytechnic under the category Best in Marketing Innovation.
Their creative campaign that was profound and intriguing managed to grasp a spot in both the judges and attendee’s heart which further led to their Silver award winning title.
Education Marketing During a Pandemic – Best in Marketing Innovation
Australian educational institution Melbourne Polytechnic ran a digital content marketing campaign to recruit students after COVID-19 made traditional in-person marketing events impossible.
This particular campaign aimed to tackle the issue of boosting marketing education despite the pandemic.
Also, the agency revolutionized education marketing by introducing an always-on omnichannel digital campaign that included gamification for Melbourne Polytechnic that generated quality student leads, which was an overachievement of 568%.
