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Posted on by Nathalie Tay
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The Ham Report 2024: Top 10 Gold Standard In Industry Rankings Revealed!

10
Dec

The Ham Report is an annual ranking based on the best of six awards shows hosted in Malaysia: The APPIES, d’Awards, Media Specialists Association Awards (MSA), Effies Malaysia, Kancil Awards, and Dragons of Malaysia / Asia. 

Published annually by MARKETING Magazine, it serves as a benchmark to guide marketers through the plethora of agencies and award shows. This year, an unprecedented twelve agencies made their debut into the Top 10 list, earning their mark as the Gold standard. 

Here are the top 10 Gold standard agencies In 2024:

RANKING AGENCY
1 Ampersand Advisory
2 Mindshare
3 FCB SHOUT
4 Naga DDB Tribal 
5 Leo Burnett Malaysia
5 M&C Saatchi
5 Dentsu
6 Kingdom Digital
7 Fishermen Integrated
7 Grab Creative Studio
7 Invictus Blue Group
7 OMD Malaysia
8 GO Communications
9 Media Prima Audio
9 Mediabrands Content Studio
9 PHD Media Solutions
10 Astro Media Solutions
10 Digital People
10 GrowthOps Asia
10 JUNO
10 Light Up 7
10 Trad3mark Integration

Here are the top 10 Gold standard marketers and campaigns In 2024:

RANKING MARKETER CAMPAIGN
1 Etika The Original Taste of Malaysia rolls out a Wonda-ful Campaign 
Wonda OR1 FM Creates a Benchmark
World’s First Regional Virtual to Reality PUBG Tournament
Wonda Coffee x FAM Fuels Football Fans and Harimau Malaya
2 RHB Cabaran Hidangan RHB MySiswa
#JomSapot BeliLokal
Forgiveness
3 Reckitt Benckiser Durex Academy
Dettol Global Handwashing Day 2023   
Dettol Parents Day and National Day Campaign   
4 Heineken Guinness Unlocks Grab as an Acquisition Platform
Heidden In Plain Sight
Arthur’s Storehouse. Marrying Music & Magic for a Moment
5 McDonald’s #McDDoDaDip your McNuggets
Krupkrup Ayamgoreng Mcd, There’s Nothing Like It
Vibe Kopi Susu
6 CelcomDigi  CelcomDigi Nadi
CelcomDigi MY5G Series
7 Grab Grab Stock Un-ception
No change to price. Big change in sales.
7 Hong Leong Bank HLB BizBuddy the Driving Force for Thriving Growth
Sekinchan-ese, Cannot Lose Face!
7 Unilever Breaking Barriers: Unleashing Potential with Unilever’s Demand Generation Model
Sunlight Made For More
8 Allianz Allianz scores 10/10 with 4 in 1 mobile 
9 Association of Banks Malaysia #JANGANKENASCAM
9 Media Prima Audio Malaysia’s First A.I Radio DJ
9 Resorts World Genting  Resorts World Genting: A Destination Verified By Kids, For Kids
9 Wipro Unza Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration
10 Axiata Group Axiata Raya Remixed
10 Ayam Brand Pop Yeh Yeh Bok Bok Raya 2024
10 Bank Negara Bangkit Bersama Melawan Scammer
10 IHH Healthcare Your Extraordinary Journey
10 Sime Darby Beyond Auto BYD SEAL Launch: Innovation Meets Acceleration
10 Tourism Australia Tourism Australia Partners ‘Projek Bapak Bapak’ to boost Tourism

 

The Ham Report 2024 will be officially published in a special print edition in February 2025. 

For ad placements and sponsorships, contact [email protected]

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