Posted on by Nathalie Tay
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The Ham Report 2024: Top 10 Gold Standard In Industry Rankings Revealed!
10 Dec
The Ham Report is an annual ranking based on the best of six awards shows hosted in Malaysia: The APPIES, d’Awards, Media Specialists Association Awards (MSA), Effies Malaysia, Kancil Awards, and Dragons of Malaysia / Asia.
Published annually by MARKETING Magazine, it serves as a benchmark to guide marketers through the plethora of agencies and award shows. This year, an unprecedented twelve agencies made their debut into the Top 10 list, earning their mark as the Gold standard.
Here are the top 10 Gold standard agencies In 2024:
RANKING
AGENCY
1
Ampersand Advisory
2
Mindshare
3
FCB SHOUT
4
Naga DDB Tribal
5
Leo Burnett Malaysia
5
M&C Saatchi
5
Dentsu
6
Kingdom Digital
7
Fishermen Integrated
7
Grab Creative Studio
7
Invictus Blue Group
7
OMD Malaysia
8
GO Communications
9
Media Prima Audio
9
Mediabrands Content Studio
9
PHD Media Solutions
10
Astro Media Solutions
10
Digital People
10
GrowthOps Asia
10
JUNO
10
Light Up 7
10
Trad3mark Integration
Here are the top 10 Gold standard marketers and campaigns In 2024:
RANKING
MARKETER
CAMPAIGN
1
Etika
The Original Taste of Malaysia rolls out a Wonda-ful Campaign
Wonda OR1 FM Creates a Benchmark
World’s First Regional Virtual to Reality PUBG Tournament
Wonda Coffee x FAM Fuels Football Fans and Harimau Malaya
2
RHB
Cabaran Hidangan RHB MySiswa
#JomSapot BeliLokal
Forgiveness
3
Reckitt Benckiser
Durex Academy
Dettol Global Handwashing Day 2023
Dettol Parents Day and National Day Campaign
4
Heineken
Guinness Unlocks Grab as an Acquisition Platform
Heidden In Plain Sight
Arthur’s Storehouse. Marrying Music & Magic for a Moment
5
McDonald’s
#McDDoDaDip your McNuggets
Krupkrup Ayamgoreng Mcd, There’s Nothing Like It
Vibe Kopi Susu
6
CelcomDigi
CelcomDigi Nadi
CelcomDigi MY5G Series
7
Grab
Grab Stock Un-ception
No change to price. Big change in sales.
7
Hong Leong Bank
HLB BizBuddy the Driving Force for Thriving Growth
Sekinchan-ese, Cannot Lose Face!
7
Unilever
Breaking Barriers: Unleashing Potential with Unilever’s Demand Generation Model
Sunlight Made For More
8
Allianz
Allianz scores 10/10 with 4 in 1 mobile
9
Association of Banks Malaysia
#JANGANKENASCAM
9
Media Prima Audio
Malaysia’s First A.I Radio DJ
9
Resorts World Genting
Resorts World Genting: A Destination Verified By Kids, For Kids
9
Wipro Unza
Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration
10
Axiata Group
Axiata Raya Remixed
10
Ayam Brand
Pop Yeh Yeh Bok Bok Raya 2024
10
Bank Negara
Bangkit Bersama Melawan Scammer
10
IHH Healthcare
Your Extraordinary Journey
10
Sime Darby Beyond Auto
BYD SEAL Launch: Innovation Meets Acceleration
10
Tourism Australia
Tourism Australia Partners ‘Projek Bapak Bapak’ to boost Tourism
The Ham Report 2024 will be officially published in a special print edition in February 2025.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
