From Mobile-First Markets to Programmatic Evolution, APAC Continues to Challenge Agencies to Adapt, Localise, and Innovate
In a strong start to the year, EssenceMediacom has emerged as the number one media agency across Asia-Pacific, according to the first APAC media league rankings of 2025.
The agency, a result of the high-profile merger between Essence and MediaCom under the WPP umbrella, has firmly established itself as a dominant force in the region’s competitive media landscape.
Closely trailing in the top five agency table are global heavyweights OMD and UM, both of whom continue to demonstrate consistent performance across multiple markets.
Their placements reaffirm the ongoing strength of multinational networks in navigating APAC’s complex media ecosystems.
However, one of the more compelling narratives in this quarter’s rankings is the continued ascent of Nunn Media, an independent agency that is steadily carving out a unique space amid network giants.
Its strong showing is a testament to the growing appetite among brands for agile, locally attuned, and independent media expertise.
WPP Secures the Holding Company Crown
The rankings also saw WPP top the inaugural APAC holding company table for 2025, consolidating its reputation as the region’s leading media force.
WPP’s success reflects its sharpened focus on integrated media solutions, as well as the dividends of strategic consolidations like the EssenceMediacom merger.
The group’s early-year dominance offers insights into the shifting sands of media investment and planning.
As clients in APAC demand greater agility, data-driven outcomes, and brand-safe environments, WPP’s scale and strategic restructuring appear to be paying off.
Key Takeaways for Marketers
1. Network Resilience Meets Local Precision
The consistent performance of OMD and UM shows that traditional network agencies continue to thrive by combining regional scale with nuanced market insights. At the same time, the rise of independents like Nunn Media signals a dual appetite—for global reach and local nuance.
2. Holding Companies are Back in Focus
With WPP reclaiming the top holding company spot, the importance of centralised strategy and diversified agency offerings is back in the spotlight. Marketers may find increased value in working with groups that can integrate media, creative, and tech seamlessly.
3. APAC is a Litmus Test for Innovation
From mobile-first markets to programmatic evolution, APAC continues to challenge agencies to adapt, localise, and innovate. Success in this region is a bellwether for global marketing capability.
Fast, Fragmented, and Full of Opportunity
This first look at the APAC media league tables sets the tone for what is shaping up to be a transformative year.
As economies rebound, consumer behaviours shift, and media becomes ever more fragmented, the spotlight will remain on agencies that can deliver measurable outcomes, cultural relevance, and operational speed.
EssenceMediacom’s top spot is not merely a number—it’s a signal.
One that underscores the value of data-infused creativity, nimble operations, and a client-first mindset in driving marketing success across the region.
For brands and marketers watching the field, the message is clear: the game is on—and it’s being played faster than ever before.
