In an industry often defined by numbers, Shayne Koh stands out for reframing what banking truly represents that is, people, journeys, and trust. As the Bestest of the Best CMO of the Year at the CMO Malaysia Awards 2025 Agency Edition, her leadership at Alliance Bank Malaysia reflects a deliberate
As marketing continues to evolve at speed, the conversation is no longer about isolated trends, but about how multiple forces are colliding to reshape the industry all at once. In this exclusive interview with Marketing Magazine, we speak to Raghunath a.k.a. “Brandman”, curator of milestone brand marketing conference BRANDFEST, and
When it comes to navigating complex markets and driving meaningful growth, few bring the depth of experience and clarify of perspective that Mohamed Adam Wee Abdullah does. With a career spanning leadership roles at Maybank and CIMB Group, Adam has been at the forefront of marketing transformation within some of
When it comes to building brands that resonate and leading teams that inspire, few do it with the insight and energy of Diana Boo. A mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising, Diana has spent her career leading high-performing teams across top companies like
In today’s competitive retail landscape, few brands have managed to evolve as dynamically as MR.D.I.Y. — and at the heart of that transformation is Alex Goh, Vice President of Marketing for the MR.D.I.Y. Group. With over 14 years of experience in brand strategy, CRM, and innovation, Alex has been instrumental
Elaine J. Chew is a self-proclaimed “Solutionist”. She may not have all the answers, but she will find options and solutions to most problems. Renowned for her innovative answers to complex challenges, she carved a formidable path across fiercely competitive industries, from aviation to luxury property development. Most recently, she
In the fast-paced world of marketing and brand innovation, Izra Izzuddin stands out as a dynamic force. With an impressive career spanning two decades, she has left her mark across some of Malaysia’s most iconic brands — from Nestlé and Media Prima to AirAsia, Firefly Airlines, and Touch ‘n Go
Nina Sharil Khan is not your typical mentor, coach, or entrepreneur — and that’s exactly what makes her unforgettable. From championing brands to coaching individuals through their own transformations, her career is a masterclass in resilience, authenticity, and the power of “just langgar”. Today, as Chief Marketing Officer at Infinite
As Chief Strategy Officer at VML Malaysia, Filipe Lampreia’s belief is that marketing must be grounded in cultural empathy. With a career spanning more than 20 years across multiple industries and international markets, his journey is rooted in a deep commitment to connecting brands with diverse audiences. One of the
From content creator to industry leader, Joel Lim’s journey to becoming Partner and Director at MantaYaY was anything but ordinary. His TikTok persona, Bang Joel, skyrocketed to fame, garnering 1 million followers in just 64 days. Rather than resting on personal success, Joel saw a bigger picture — one where
