In today’s hyper-connected world, marketing isn’t just about selling products — it’s about selling stories, selling purpose, sometimes even selling the marketing itself. Welcome to the era where campaigns win awards before they win consumers, where case studies are as polished as the work they showcase.

AI writes our copy, influencers pitch our pitch, and platforms compete not just for attention but for validation. “MARKETING MARKETING” is a deliberate double take — a theme that asks: are we marketing to customers, or just to fellow marketers? Are we amplifying true value, or simply echoing ourselves?

This conference isn’t about tearing down the craft. It’s about holding up a mirror. Questioning the work, the tools, the culture — and asking if we’re still connecting where it matters most.

Because in a world that’s drowning in content, clarity and authenticity remain the sharpest strategy.

• Nina Sharil Khan - Chief Marketing Officer
  Infinite Headway Training & Wellness
• Diana Boo - Chief Marketing Officer
  Boost
• Ravi Shankar - Chief Marketing Officer
  AirAsia MOVE
• Izra Izzuddin - Chief Marketing Officer
  SETEL Ventures (a subsidiary of Petronas Dagangan Berhad)
  

THE UNTAPPED POWER OF MALAY MUSLIM CONSUMERS
Filipe Lampreia - Chief Strategy Officer
VML Malaysia
Farha Manan - Associate Planning Director
VML Malaysia

This session unpacks what it will take to build lasting relevance with one of the most lucrative and fast-growing consumer segments in Malaysia. For marketers and business leaders, this is about unlocking commercial growth through more meaningful connection and cultural fluency.

Lunch Break & Networking

In today’s world, we worship logic, data, and measurable outcomes. We believe that if something can’t be tracked, graphed, or projected, it isn’t real or worth pursuing. But history tells a different story. Real breakthroughs — the ones that redefine industries, movements, and lives — rarely come from playing it safe with logic.

They come from what first looks like stupidity.

The next great leap forward won’t fit inside a spreadsheet or a quarterly review. It will look reckless. It will sound foolish. It will feel wrong to those addicted to predictable outcomes. But that’s precisely why it will matter.

Logic can only take us where others have already been. Stupidity — the daring to ignore the obvious, to question what “everyone knows” — is what drives true innovation.

In a world where AI and algorithms can out-think us, it’s the beautifully irrational human spirit that remains our last advantage. If we want to break new ground, we have to get comfortable being uncomfortable. We must embrace what feels illogical, what seems irrelevant, what risks being dismissed as stupid.

Because only by rediscovering stupid can we stay truly alive — and truly ahead.

GETTING EGGS FROM DIFFERENT BASKETS : INTEGRATION FOR TRANSFORMATION
Sai Phaik Cheng - Director Solution & Implementation
OMNIA

Consumers no longer exist in single-channel silos; instead, they seamlessly traverse multiple platforms throughout their day.

Individuals might be watching videos during their commute, perhaps watching live streams or participating in online discussions and engaging with the same station on social media later. 

This interconnectedness necessitates an advertising approach that is not focused on just putting all eggs into 1 basket. 

• Salawati Yusoff - Chief Branding Officer,
  Proton New Technology Sdn Bhd (Pro-Net)
• Alex Goh - Vice President, Marketing
  MR.DIY
•  Fiona Liao - Group Chief Marketing, Communications & Sustainability Officer
  POS Malaysia
• Elaine J Chew - Chief Marketing Officer
  Lemmy

Let’s be honest. Not all is well with the world of marketing. From supply chain disruptions and hate mob movements   social media has been weaponised to attack brands. Add this to Trump’s tantrums and temperament, the new marketing order is set to disrupt global trade and economies, the bedrock of marketing. This panel will dissect these challenges without pulling any punches! 

Coffee Break & Networking

OOH-SOME OPPORTUNITIES: MOBILISING BRANDS AND COMMUNITIES THROUGH TRANSIT MARKETING

Moderater:
Chayenne Tan - GM, Product Development & Digital Marketing
MRT Corporation

• Catherine Chai - Marketing Director
  Sony Pictures Malaysia
• Jeff Cheah - CEO
  Seni Jaya Corporation
• Schrene Goh - Chief of Commercial
  MRT Corporation
• Gitanjali Sriram - Group CSO
  Trapper Group
• Andrew Tai - Director
  Synapze Sdn Bhd
• Izan Satrina Mohd Sallehuddin - Senior Director
  Think City
• Casey Loh - Creative Chief
  The Clan

Is your Out-of-Home strategy integrated or just occupying space? You probably haven't done OOH-nough if your campaigns only capture eyeballs rather than architecting genuine connections.

This panel invites you to uncover undertapped OOH-portunities within the nation’s leading metro transit ecosystem, riding on the pulse of public transport in our beloved city.

How do you turn a street-interview gaming channel into one of Southeast Asia’s most impactful TikTok-first agencies?

Joel Lim — top gaming creator in Malaysia and Co-Founder of MantaYaY — shares the real journey from viral content to regional campaigns that now drive millions in revenue across Malaysia, Indonesia, and the Philippines.

In this session, Joel unpacks the exact playbook that helped his content generate the highest global downloads for Mobile Legends, and why he believes influencer marketing is no longer about a single face — but a full-blown content ecosystem.