Malaysian CMO Awards 2024

AWARDS INDUCTION

25th April 2025
MALAYSIAN PETROLEUM CLUB

TIME FOR DISCOVERY

Last year’s awards theme, NEXT STOP: CEO, was a success and now we wish to move the needle to the next level by motivating the marketing industry with new discoveries and inspiring energy.

This year, we empowered last year’s winners to nominate new contenders for this ultimate accolade -
the Malaysian CMO Awards 2024.

They were asked to nominate 2 people; CMOs they knew and who inspired them and they believed deserved to be worthy of a CMO award this year.

Together, we led this year's progressive theme:
THE DISCOVERY EDITION

CRITERIA FOR CANDIDATES

Has to be CMO or Marketing Director level, and if in a Regional marketing leadership role, must be based in Malaysia. This “pre-qualification” process ensures we cover the field fairly and with integrity.

Nominee 1: Top marketing head for a company in Malaysia with annual revenues of RM50million and below.

Nominee 2: Top marketing head for a company in Malaysia with annual revenues above RM50million.

The reason we are doing this revenue split is that we have seen many marketing leaders who have demonstrated breakthrough marketing in SMEs and SMIs.

JUDGING CRITERIA

Marketing Performance: (30%)
Campaign Objective. Campaign Strategy. Campaign Success. Campaign Uniqueness.

Business Performance: (30%)
Revenue growth, profitability. Market share, expansion. Brand equity, traction. Customer satisfaction, acquisition.

Leadership Performance: (30%)
Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.

Popularity Performance: (10%)
Online poll with MARKETING magazine’s readers in February, based on “Marketers I’d like to work with”.

The selection process typically involves a combination of peer nominations, industry performance, and the influence these individuals have across their respective sectors, highlighting those who are making significant impacts with innovative campaigns, creative leadership, and driving growth.

LEAGUE OF EXTRAORDINARY JUDGES

Renzo C Viegas

Founder and Executive Director
Crescer Sdn Bhd

Santharuban T. Sundaram

Chief Executive Officer
Etika Holdings Sdn Bhd

Adam Wee

Founder & CEO of ExplorAR
Former Group CMO of Maybank and CIMB Group

Hassan Alsagoff

Regional Head of Loyalty & Marketing
Grab Malaysia

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property Berhad

Melati Abdul Hai

Senior Vice President & Chief Impact Officer
McDonald's Malaysia

Linda Hassan

Group CMO Singapore, Malaysia & Cambodia
Domino’s Pizza

Abdul Sani Abdul Murad

Group Chief Marketing Officer
RHB Bank Berhad

Amy Gan

VP, Marketing
Etika Holdings Sdn Bhd

Chan May Ling

Head of Brand and Marketing Services
CelcomDigi

Andrew Yeoh

Head of Marketing
TIME dotCom Berhad

Lee Lim Meng

General Manager
Chanel Fragrance & Beauty

Noreen Sabrina Mohd Noor

Director, Group Brand Communications
EDOTCO Group Sdn Bhd

Saki Goh

Senior GM Marketing
Wipro Unza Malaysia Sdn Bhd

Danny Hoh

Chief Operating Officer
Watsons Malaysia

Zalman Aefendy Zainal Abidin

Chief Marketing and Communications Officer
Hong Leong Bank Berhad

Shazlina Suffian

EVP & Head, Group Corporate Marketing and Brand
Maybank Berhad

Mark Tan

Deputy GM, Marketing Manager
IPC Shopping Centre

Tiffany Tang

Marketing Director for Health & Hygiene - Malaysia & Singapore
Reckitt

Siti Hajar Rizlan

Chief Marketing Officer (CMO) - Founder KAOTIM
Takaful Malaysia

LIST OF WINNERS

Adelene Wong - General Manager, Group Brand Marketing & Corporate Communications, SP Setia
Alex Goh - Vice President Marketing @ MR DIY Malaysia
Angeline Tung - Head of Brand & Communications, Prudential Assurance Malaysia Berhad
Chin Mei Lee - Chief Marketing Officer, McDonald's Malaysia
Diana Boo - Chief Marketing Officer, Boost
Elaine J Chew - Chief Marketing Officer, Lemmy
Fiona Liao - Group CMO, Communications & Sustainability, Pos Malaysia
Hanim Mazam - Chief Marketing Officer, KFC Marketing
How Yuan Yi - Chief Marketing Officer, MAMEE-DOUBLE DECKER (M) Sdn Bhd
Huey Ying Leong - Head of Marketing, Burger King Malaysia
Navin Manian - Chief Marketing Officer, U Mobile
Nina Sharil Khan - Chief Marketing Officer, Infinite Headway Training & Wellness
Norsalvina Alwee - Head of Brand, Distribution, Marketing & Sales, Astro Shaw
Queenie Goh - Chief Marketing Officer, Cuckoo International Malaysia
Ravi Shankar - Chief Marketing Officer, AirAsia MOVE
Salawati Yusoff - Chief Branding Officer, Proton New Technology Sdn Bhd (Pro-Net)
Sharon Oh - Director Group Corp & MarComms, Cyberjaya Education Group
Shayne Koh - Head of Group Digital, Marketing & Branding, Alliance Bank
Siti Natrah Amirah - Head of Marketing & Creative, Siti Khadijah Group