Datuk Lai Shu Wei
Sime Darby Property Berhad
CMO of The Year - Best Of The Best

Abdul Sani Abdul Murad
RHB Bank Berhad
CMO of The Year - Best Of The Best

Linda Hassan
Domino’s Pizza
CMO of The Year - Best Of The Best

Hassan Alsagoff
GRAB Malaysia
CMO of The Year - Best Of The Best

Emily Chong
Pizza Hut Malaysia
CMO of The Year - Best in F&B Marketing

Amy Gan
Etika Holdings Sdn Bhd
CMO of The Year - Best in Beverage Marketing

Andrew Yeoh
TIME dotCom Berhad
CMO of The Year - Best in Telco Marketing

Danny Hoh
Watsons Malaysia
CMO of The Year - Best in Retail Marketing

Chan May Ling
CMO of The Year - Best in Telco Marketing

Lee Lim Meng
Abbott Nutrition Malaysia
CMO of The Year - Best in FMCG Marketing

Noreen Sabrina Mohd Noor
EDOTCO Group Sdn Bhd
CMO of The Year - Best in Corporate Marketing

Mark Tan
IPC Shopping Centre
CMO of The Year - Best in Sustainable Marketing

Saki Goh
Wipro Unza Malaysia Sdn Bhd
CMO of The Year - Best in Non-Food FMCG Marketing

Shanti Jusnita Johari
Telekom Malaysia Berhad
CMO of The Year - Best in Telco Marketing 

Fernie Jasmine Abdul Ghani
Axiata Group Berhad
CMO of The Year - Best in Telco Marketing

Gigi Lee
RHB Bank Berhad
CMO of The Year - Best in SME Marketing

Siti Hajar Rizlan
Takaful Malaysia
CMO of The Year - Best in Financial Services Marketing

Tiffany Tang
CMO of The Year - Best in Non-Food FMCG Marketing

Shazlina Suffian
Maybank Berhad
CMO of The Year - Best in Financial Services Marketing

Zalman Aefendy Zainal Abidin
Hong Leong Bank Berhad
CMO of The Year - Best in Financial Services Marketing 

Melati Abdul Hai
McDonald's Malaysia
CMO of The Year - Best in F&B Marketing

Lau Yin May
Malaysia Aviation Group
CMO of The Year - Best in Travel & Hospitality Marketing


As we grow, the business of marketing is increasingly about the business of business.

CMOs lead transformation, bottom lines, long term business strategy, market expansion and more. They truly drive the business unlike most C-suite players, with responsibility for P&L, COGS and ROI…

We are proud our CMO winners have gone on to head companies and sit on boards. Winners have also expanded their roles to include regional and Asia footprints.

The CMO award is more than an award, it is the stepping stone to a sustainable  career in leadership and success, with a powerful marketing mindset at the fore.

It is where companies look for tomorrow’s leaders.

Marketing results are now measured against business outcomes, company performance and leadership metrics.

We have strengthened our processes and criteria to encompass these growth values.

From Marketing ROI to Company ROI.

This is our True North: CMO to CEO.


Nominees are not required to submit their details via online forms anymore.

Instead, Nominees will be contacted for phone interviews to complete their nomination details.

There are also no categories, as nominations will compete openly, industry categories will be attributed in their victories subsequently.

Global growth and advisory firm Ipsos Strategy3 has been engaged by the CMO Awards Organisers as their Knowledge Partner to prepare all nominations.

It is time to celebrate individual leadership that fosters enablement, empowerment  and embraces the portfolio of corporate skills and depth of understanding.

The editorial committee of MARKETING Magazine and Industry Watchers will independently curate a list of 25 potential marketing high-performers who fit the criteria.

They will then be invited for a 20-30 mins face to face “interview” session with reputable CEOs and Board-level players on December 9.

*Ipsos Strategy3 is one of the world's best management consulting firms - Forbes 2022 & 2023. 


2018 - Eugene Lee

2018 - Santharuban T. Sundaram

2019 + 2023 - Datuk Lai Shu Wei

2020 - Angelina Villanueva

2021 - Melati Abdul Hai

2021 - Sutapa Bhattacharya

2022 + 2023 - Abdul Sani Abdul Murad

2023 - Linda Hassan

2023 - Hassan Alsagoff


Marketing Performance (30%)
KPIs for most significant campaign for the year. Campaign Objective. Campaign Strategy. Campaign Success. Campaign Uniqueness.

Business Performance (30%)
Company’s revenue growth and profitability. Market share, market expansion. Brand equity and traction. Customer satisfaction and acquisition.

Leadership Performance (30%)
Strategic Brand Vision. Team Building & Culture. Tech Optimisation. Growth Sustainability. ESG factors.

Popularity Performance (10%)
Taken from on an online poll among MARKETING Magazine’s readers, based on “Marketers I’d like to work with”.


All nominations and their contents will be handled in the strictest of confidence. Judges also sign an NDA before judging.

Non-winners are never revealed to anyone. 
Assessments will be based on both evidence-based information and qualitative insights. 


CEOs, Board Members, Corporate Advisors. 

Renzo C Viegas

Founder and Executive Director
Crescer Sdn Bhd

Renzo held senior positions in various Asia Pacific countries including regional responsibilities until year 2008. His last held position was Chief Operating Officer and Chief Financial Officer of Citibank Malaysia.

He was also CEO of Group Consumer Banking at CIMB after serving as Executive Director and Deputy CEO of CIMB Group from 2012-2015.

Before CIMB, he was Deputy MD of RHB Bank having started his working career with Citibank in 1985 where he progressively held senior positions across Asia Pacific.

He also served as Adviser to the Group CEO of CIMB Bank, where he was responsible for the development of overall business strategies until March 2019.

Datuk William Ng

Founder & Group Publisher
Business Media International

Small and Medium Enterprises Association Malaysia (SAMENTA) 

William is a writer publisher par excellence and he set up the Enterprise Asia Center for Entrepreneurship at HELP University to promote business leadership.

He is also Group Publisher and editor-in-chief of Business Media International, Southeast Asia’s largest business- to-business media owner and publisher.

A regular CMO Awards judge since year one, William dissects marketing strategies and marketplace successes with a pragmatic business mindset.

He is also managing director of SGX-listed Audience Analytics Limited. For over 20 years, he championed of SMEs in various capacities and now chairs SAMENTA.

Santharuban T. Sundaram

Chief Executive Officer
Etika Holdings Sdn Bhd

Ruban is a shining example of a marketing leader who now leads a group of companies.

He also has the distinction of winning the first Malaysian CMO of the Year Award five years ago in shining glory. He is the CEO at Etika Holdings, a unit under Asahi Group Companies, overseeing the Malaysia, Singapore, and Brunei markets.

He remains CEO of ATLAS Vending. He was previously Etika’s senior vice president marketing and alternate business but took on the role of CEO of

ATLAS has since worked with brands including SC Johnson, Pepsi, Tropicana, and FWD Takaful. Before that, he was VP of marketing, as well as Group GM at Etika.

He also worked at Celcom Axiata as head of communications and planning, group digital services.

Dato’ Samson Anand George

Vice President
KIA Asia Pacific

Dato’ Samson Anand George is COO & Director of KIA Malaysia Sdn Bhd, the official distributor of KIA vehicles in Malaysia.

Dato’ was previously Group Chief Executive Officer of the Automotive Group, Naza Corporation Holdings.

A true veteran of the automotive industry, he has been conferred the Ordre National du Mérite by the French government, underlining his contributions to the French nation through the automotive industry.

He rose from a General Manager to Naza Group CEO for Automotive Division and was Automotive Man of the Year 2012. Dato’ was instrumental in bringing Peugeot and Citroën to Malaysia.

Datuk Yvonne Chia

Independent Non-Executive Chairman 
Standard Chartered Bank Malaysia Berhad 

Yvonne Chia was the first woman to become the CEO of a commercial bank in Malaysia; in 1996 at the age of 43, she became CEO of RHB Bank. A year later, during the Asian financial crisis, she became CEO of Sime Bank too and steered both banks through rough waters.

After close to four decades in banking, she retired as Managing Director and CEO of Hong Leong Bank in 2013. Datuk Yvonne is now Chairman of Standard Chartered Bank Malaysia Berhad and sits on the boards of several public listed companies and NGOs.

Sriram Krishnamurthy

Chief Executive Officer

Wipro Unza Malaysia

A passionate business leader-engineer-marketer Sriram has over 27 years of international & cross-functional experience with leading organisations such as Hindustan Unilever, Unilever Asia, Pidilite & Wipro.

His specialties include: Product-Market Strategy, P&L management, Organizational Transformation and Change Leadership, Brand Equity and Identity Management, Multi-country Marketing, Marketing Capability building, Consumer Insights, Communication Development & Evaluation, Sales & Distribution Management, Organizational Cost Optimization.

George Ang

Group CEO

A&W, Subway and The Barn - Malaysia

Mr George Ang is the CEO of Inter Mark Resources. He is also known as Malaysia’s very own Franchise Kingpin. As a college student, he made his start in the F&B business delivering pizzas on his motorcycle.

Today, he is known as one of the founders of The Manhattan Fish Market, and through Inter Mark Resources operates Subway and is the CEO of A&W Malaysia. There are many more franchises to name, but this will do.

Datuk Seri Mohammed Shazalli Ramly

Independent, Non-Executive Director

AirAsia X Bhd

Shazalli is known for his marketing prowess, having been in various industries including, television, telecommunication, tobacco, and plantation. From 2020 to 2022 he was the Group Managing Director at Boustead Holdings Berhad. Prior to that, he was the Managing Director/Chief Executive Officer, of Telekom Malaysia Berhad having come from Axiata as its Regional Chief Executive Officer and Corporate Executive Vice President.

Among his longest service was when he helmed Celcom as its CEO from 2005 to 2016, his resume includes being the Chief Executive Officer, NTV7 and Marketing Director, ASTRO, Group Brand International Marketing Manager, Malaysian Tobacco Company and British American Tobacco and Group Brand Manager, Unilever

ORGANISER is Malaysia’s marketing communications content hub.

We curate local, regional and global trending news and views, and create shareable content for an audience of affluent decision makers every weekday.

We also set the benchmark for excellence with our award shows and the popular HAM Report on Agency Rankings.


Ipsos is one of the largest market research companies in the world, present in 90 markets and employing nearly 20,000 people.

Ipsos Strategy3 is a division of Ipsos. It is not a consulting firm, research agency, or innovation lab. It's all three.

This belief is core to their essence and defines them: having the business acumen of a global strategy consulting firm, the rich customer understanding of Ipsos' world class data and research, and the action-orientation of top marketers.


Founded in the UK February 2010, in Australia in 2014 and USA in 2018, The Marketing Academy is a non-profit and largely voluntary organization that develops leadership capability in talented marketers within the Marketing, Media, Advertising and Communications sectors.

The Marketing Academy’s core Programs, whilst highly selective, are provided completely free of charge.

The Marketing Academy Programs are  sponsored by some of the largest brands in the world such as; Salesforce, McKinsey & Company, Mars Confectionary, Amazon, Pepsi, KFC, Commonwealth Bank of Australia, Wall Street Journal, PHD, Deloitte Digital to name just a few.





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